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Meograph: New Tool For Four-Dimensional Storytelling

A yet-to-be-launched tool called Meograph promises to let you easily “create, playback and share beautiful stories in the context of when and where.” It’s a tool that’s still in pre-beta, but journalists and news organizations can get priority access for an invite.

Meograph released a demo of what the tool can do, using the fictional KVWM San Diego TV station as an example use case. Based on the examples, I wouldn’t yet call the resulting product “beautiful,” but the storytelling format is a compelling mishmash: timeline + audio + Google Maps + images + video+  hyperlinks (for adding more context and linking to stories).

Misha Leybovich, founder and CEO, told me this via email about Meograph:

Meograph helps automatically create, share, and watch interactive multimedia stories.  Our first product pairs Google Earth with a timeline and multimedia overlays to tell stories in context of where and when.
Authoring is structured into a few simple prompts on an intuitive interface.  Viewers get a new form of media that they can watch in 2 min or dig into for an hour.  Sharing is easy: the two most viral types of media are videos and infographics … Meograph is both.

I’m not quite convinced that there are many use cases where this exact mishmash of media is the most powerful way to tell a story, but if you have any ideas, let me know in the comments. If you’re interested in testing the tool for a news organization, email journalism@memograph.com.

 

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