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‘My Criterion is The Work’: Chuck Porter on MDC’s Acquisition Strategy

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

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Children's Book Writing and Illustrating

Children's Book Writing and IllustratingStarting October 22, work with a published children's author to complete a picture book ready to send to publishers! Jacquie Hann will help you to focus your ideas and build your story, create an illustration portfolio ready to present to art directors, and successfully navigate the process of publishing a children's book. Register now!