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Editorial Analytics: The Missing Link in Monetization

This is a guest post by Uyen Tieu, the co-founder and CRO of Rumble. She is a seasoned executive in figuring out how media companies make money and how they morph onto new platforms.

analytics

If you’re a traditional content publishing company, the digital age has already been a disruptive force in your industry for a good number of years.

The leaked New York Times Innovation Report serves as yet another wake-up call for the industry. The report highlights how this iconic news organization is seeking innovation, and where news organizations can improve or adopt new strategies. One way to get there is to arm the editorial team with the analytic tools to help drive unique content, readership, engagement and ultimately monetization.

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Using the Verification Handbook? EJC Wants Your Help.

verificationhandbookWe wrote about the European Journalism Centre’s Verification Handbook this past year when it was released. In case you’ve been using it, they’re looking for some feedback for next editions. You can take the quick survey about what you like, don’t like, use, and ignore right here. If you haven’t heard the handbook, it’s a great resource with input from digital journalism’s finest thinkers: Craig Silverman, Steve Buttry, Mathew Ingram, among many others.

You can follow the EJC @ECJNET.

Freelance Journos: Would You Do A Little Content Marketing?

CONTENTRUNNER LOGOThe one thing every journalist knows (apart from how to get a source to return a call just before a deadline) is that we also have to be experts in something besides getting a good story. Business news. Sports. Tech. National security.

That’s why Content Runner’s new “Offerings” feature caught my eye. Content Runner specializes in matching writers up with people who need content. Yes, when I hear “content marketing,” I cringe a little bit, too. It can feel like making a deal with the devil. Unless that devil is paying you some extra cash. There’s no reason why working journos — especially freelancers — shouldn’t be able to make a little on the side.

It’s not just pennies per word either. Co-founder Chad Fisher explained to me that when they launched seven months ago, they attracted a lot of “users” looking for writers, but paying just pennies. “It was a race to the bottom, price wise. Read more

The Root Seeks Smart, Timely Pieces Affecting African-Americans for Its 60/60 News Cycle

Time has seen the news evolve from monthly and weekly reports on current events to the 24/7 news cycle. However, digital outlets like The Root, a hub of news, commentary and analysis from a thoughtful black perspective, aim to satisfy the masses that demand updates on a minute-by-minute basis. Managing editor Lyne Pitts calls this the 60/60 news cycle.

For writers pitching The Root, timeliness is just one component. Pitts recommends that freelancers focus on quality writing and reporting on issues in pop culture, politics and more that affect African-Americans. Stories should be about something current and the tone should be “very reactionary” and “smart in that reaction.”

Pitts adds that:

If you’re thinking it, we’re probably talking about it. That’s the way pitches need to be in terms of timeliness, focus and reaction to what’s going on. If you send me a pitch on Friday about something that happened on Wednesday, we may have already moved on.

For more on what editors are looking for, read: How to Pitch: The Root.

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Seattle Times Columnist Writes Everything By Hand For Two Days

Monica Guzman wrote everything by hand for two days and photographed each piece of writing.

Monica Guzman wrote everything by hand for two days and photographed each piece of writing.

If you haven’t heard of Seattle Times columnist Monica Guzman‘s crazy experiment yet, I’m here to tell you that it’s more important than it may initially seem.

Guzman got to thinking about how much more “writing” humans do than ever before, and especially journalists, what with tweets and Facebook posts to write, reader comments to which to respond, stories, note-taking, transcribing and of course, the dreaded email.

“I wanted to get a more tactile feel for my share of this digital mother lode. So last week, I did something crazy. I wrote everything by hand,” she wrote (or typed?) for the Times.

She says she didn’t do it because she loves writing cramps and cursive.

“I did it to hack my brain. To make it slow down and notice the flurry of digital mutterings it writes and sends so easily, they barely register as mutterings at all.”

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