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PostDesk: The Latest Long-Form Journalism Startup

With the increase of bite-size portions of information, it’s no surprise that startups are trying to figure out the best model for long-form journalism on the web. Like the Kickstarter project Matter, U.K. startup PostDesk is looking to provide quality long-form content and discussion online. Unlike Matter, which charges readers 99 cents per article, articles on PostDesk are free thanks to launch partners and sponsors for different sections.

PostDesk bills itself as a place for “independent long form content such as in-depth news, reviews, investigative journalism, analysis, critique and controversial opinion pieces.” The site is community oriented and seeks to provide an online space not only for reading but for conversation on the issues it covers: tech, gaming, business, culture and politics. Content is produced in-house, but also includes submitted content through links. According to BetaKit, it will pay its contributors through a revenue-sharing model.

Sam England, founder and project manager, told The Next Web that the startup is still exploring ways to monetize content through syndication, although it has already built a “solid revenue model” with its launch partners and sponsors. And though it aims to be a source of high-quality long-form news, it also aims to go against traditional journalism—“no regurgitation of press releases, no traditional editorial hierarchy,” said a blog post introducing the project. Its blog appeals to writers for opinion, analysis, reviews, critiques and feature articles, and says “anyone with views, opinions and ideas to share” is eligible to contribute. So if you’re looking for a platform for your long-form work, check out how you can contribute here.

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