For better or for worse, Twitter has become an essential tool of journalists and news outlets alike. Not only can it help in discovering or reporting stories, it’s also valuable in connecting with your audience and gaining eyeballs, which is why retweets are so important. In the latest Mediabistro feature, digital media pros give advice to journos and news orgs on how to ensure that your tweets don’t fall into the Internet abyss. For example, a common rookie mistake is:
3. You don’t have the right followers
When it comes to Twitter, it’s not just the quantity of your followers that counts but also the quality of your followers. “The more influential followers you have, the more likely you are to get to retweets,” said Sree Sreenivasan, Columbia University’s chief digital officer and a digital media professor at its journalism school.
Your followers’ followers can actually have a profound impact on the distance your tweets can go. “Think about the folks that are following you and who are following them,” Sreenivasan said.
Get four more tips in The Real Reason You’re Not Getting Retweeted.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
- Does Your Newsroom Throwback on Thursday?
- Which Pubs Perform the Best on Social Media?
- Is Grasswire, a "Real-Time Newsroom," a Better Version of Reddit?
- The Twitter Feature to End All Twitter Corrections Mishaps for Newsrooms