While journos don’t have to live in the Bay Area to pitch to San Francisco, all pitches must resonate with the readers who do. The mag definitely doesn’t scrimp on diversity; recent freelance stories covered everything from prison tech incubators to halal slaughterhouses.
Jon Steinberg, an ASME winner for his work at New York magazine, and now editor-in-chief at San Francisco, says the mag’s big-picture mission has remained the same over the years. “It’s big-city journalism on a number of levels. We have in-depth feature reporting on civic issues, social justice, politics and personalities in power positions. Then, we cover the service side: how to live the good life in a vibrant, exciting, constantly changing city. Then there’s our food, style and cultural coverage.”
For pitching etiquette and editors’ contact info, read How To Pitch: San Francisco.
– Sherry Yuan
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