Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts about best practice for asking questions on Facebook Fan Pages to get the best response rate; mistakes that branded online communities often make early on; the growth of vertical social media monitoring; how to value traffic that comes to your site via social networks; and new data about brand ad campaigns on Facebook.
While questions didn’t get as much traction, asking people to like a status update — without using a question mark — remains the most effective way to engage fans.
If a member sees that most discussions aren’t receiving a reply, they are far less inclined to reply themselves. If a member takes the time and effort to ask a genuine question, they must receive a reply. Even if it’s an acknowledgement of the question. Few feelings are worse than feeling like you don’t matter, that your posts are unworthy of the community.
Those niche out-posts for your market are where the hot stuff specific to your brand’s language and your audience – where rich interactions between raving fans, sceptics and new learners are coming together
It becomes very easy to justify additional investments in social media when you can show this baseline number – and that’s what it is, a worst case scenario. This is the absolute minimum value of social media, not counting the influence of brand engagement, not counting the value of conversation, not counting customer retention.
Many companies have spent the last year concentrating on building their fan base, and are now ready to monetize these fans with conversion-oriented ads. With a growing set of ecommerce applications allowing retailers to sell products from their Facebook Pages, high CTR, and high conversion rates when advertising to their fans, retailers are finding Facebook a lucrative place for their ad dollars.
Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!
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