Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about how to build a social media command center; why Facebook isn’t an echo chamber; and best practice for a community manager planning a week of activity and content.
Another area where many “command center” initiatives fail is that they gather the signals, but don’t have the internal process in place to share the insights and intelligence. If your organization has spent money on tools or even people but haven’t figured out how to effectively communicate (internally) what you’re hearing, it’s wasted investment.
Although we’re more likely to share information from our close friends, we still share stuff from our weak ties—and the links from those weak ties are the most novel links on the network. Those links from our weak ties, that is, are most likely to point to information that you would not have shared if you hadn’t seen it on Facebook.
The purpose is to be proactive in your approach to community management. Establish a weekly plan based upon the data which highlights what your community need. And do your absolute best to work to that plan.
Feel free to share any interesting blog posts that you’ve read by leaving a link in the comments.
- Do You Yo? And Should Your Newsroom Be Yo-ing?
- Grading the Media on Ferguson Coverage
- Pew: There's a 'Spiral of Silence' on Social Media
- Friday Link Roundup: Native Advertising and a 'Cool' Button