Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about the need for social architecture; how to turn your business into a community building platform; why it’s important to build your base so you can build momentum; and what to do when private information leaks out of a private forum.
Communities need a plan for managing their networks that enables information sharing and collaboration. We have new social networking tools, and in order to use them effectively, we need to think differently. As TheCR community manager Hillary Boucher says, “[organizations] take the tools, but keep doing business the same.” We can’t buy the change we need. We have to make it.
A major dynamic of the platform component is value creation. No matter what your business does it will sink or swim based on the value (perceived or otherwise) it creates in someone’s life. This is extremely so when we talk about the community aspect of a platform.
Set up an outpost on each, but then pick the one you like the most and devote most of your resources to building it up. Participate on others as needed or required, but give your energy to one to help it grow.
When people leak information in this way, they tend to do it privately, via email or some other means. They don’t usually do it in public, on some website that can be tied back to them. For this reason, it is often not possible to figure out, with conviction, who is leaking the information. While you may have a hunch about this member or that member, a hunch won’t save you because hunches can be wrong. You can’t take the risk of demoting or banning a member on a hunch, because what if you are wrong?
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