Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about the shift to the concept of social business; 12 thoughts about the future of social media; the pros and cons of having a strategy for forums; and remaining optimistic about ROI.
Now today, companies are realizing that they must spend considerable amount of time focusing on internal objectives – changing behaviors, optimizing business processes, building communication/collaboration models, training, and overall social business planning.
People are struggling to keep up with all the activity in their various social streams, and are turning to aggregation services like Flipboard and Zite to help manage that flow. However, there is currently no place on these platforms for platform-specific display advertising (e.g. Facebook banner ads) or hosted apps, so brands need to identify better ways to use core content to engage people organically.
Don’t get me wrong. I’m not saying you have to have one. And yes, I’m well aware there’s some trendy, smart-ass meme going around claiming that Twitter, Facebook, blogs and even social media itself aren’t mediums that need strategies. If it makes you nit-pickers feel better, let me rephrase: Where are forums in your plans?
If members purchase 19% more of the product/service, and your service costs $5 a year, that’s an extra $0.95 per participating member. A community with 33,000 active members would bring in $31,350. This wouldn’t cover a community manager’s salary, let alone the platform expense, overheads, and other opportunity costs. Worse still, 33,000 active members isnt easy. It’s going to take a few years.