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Posts Tagged ‘aol’

Questionable Comments Put AOL CEO Back on Defensive

AOL CEO Tim Armstrong

AOL CEO Tim Armstrong

It seems that AOL CEO Tim Armstrong just can’t keep his foot out of his mouth–even when the company has good news to report.

The good news should have been that AOL’s fourth quarter earnings showed the company’s best growth in a decade, thanks in part to recent efforts to cut costs and streamline operations.

But, instead, that good news was overshadowed by yet another in a string of missteps by Armstrong, who seems to need a remedial course in PR. Read more

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Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer and more. Register now! 

Free Portfolio Service for Affected Patch Staffers

Journalists are good people. Remember the pizzas the Chicago Tribune sent to the Globe newsroom?

In the same vein, I received an email this morning from Marc Samson, founder of Pressfolios. (I have written so much about the digital portfolio site, I’m afraid you are going to start thinking I have stock in the company. Full disclosure: I don’t. They just email a lot.)

The news came down this morning that there are going to be hundred of Patch employees laid off in the coming weeks. That stinks. That also means there are going to be lots of really good journalists looking for work. Samson and his Pressfolio team wanted to spread the word that they’re offering their Pro version for free to any one affected by the slow demise of Patch.

You can contact them directly here to get all of your work archived in one place as you make your way into the job market.

It’s a sort of lemons into tangy lemonade type situation.

Got me thinking: we’ve all been there before. What are your first steps when the ax comes down?

 

AOL’s CEO on Patch, Native Advertising and Why Journalism Won’t Die

This morning, media pros gathered at the Bryant Park Grill for the inaugural “Media Minds” breakfast, featuring Tim Armstrong, chairman and CEO of AOL, and Susan Lyne, the newly installed CEO of AOL’s brand group. Alex Jones, director of the Shorenstein Center on the Press, Politics & Public Policy at Harvard, moderated the event, which covered everything from women in leadership roles to the Time Inc. spinoff. While the panelists shared many insights, Armstrong’s comments on the future of content were heartening.

While the rise of digital has been blamed for the “death” of journalism, people are still voracious content consumers.  ”Technology changes a lot, but human behavior doesn’t change as much,” said Armstrong. “One of the things that’s most important to [humans] is trusting information.” He cited Google eye-tracking studies that show that, when people search, they immediately look at the URL after seeing a result to asses where the information came from. “Human beings want fast information from trusted sources… trusted brands of information, and I believe trusted brands of information come from powerful sources of people.” That means you, editors and journos. Read more

Cubes: VIP Tour of AOL and The Huffington Post

Combine tasty treats, sleek design, and the now famous ‘Sitting Cameramen of Astor Place’ and you get the latest episode of “Cubes.”

In this episode of Cubes, the MediabistroTV crew is invited into the New York Headquarters of AOL and The Huffington Post. Hosted by the founding editor of The Huffington Post and president of HuffPost Live, Roy Sekoff, the crew visits the cavernous Huffington Post newsroom where hundreds of writers sit keyboard to keyboard under the watchful gaze of Arianna Huffington herself who plays the always gracious hostess by offering up some tasty Greek Christmas cookies. After burning through the sugar high, the guys mingle with the ghosts of journalism past in the HuffPost Live newsroom where live news is served up eight hours a day by tables of writers, producers and editors who always know what time it is in Funkytown.

You can view our other MediabistroTV productions on our YouTube Channel.

The Latest Video Option for News Sites: AOL’s Editors Room

If every reporter or journalist lived in a picture-perfect world, creating video would never be an issue. As it is, many newsrooms across the country don’t have the resources (time, money, employees) to create The New York Times-quality video to go with their stories.

Enter AOL’s new Editors Room, a platform that allows newsrooms to embed professionally-produced videos onto their sites for free. Read more

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