For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube. “In today’s world… it’s about producing and owning your content,” he told Mediabistro in the latest installment of So What Do You Do?. Gordon also advises young people with dreams of being on the small screen to “learn where your craft is headed,” and talks about the importance of perseverance when it comes to career success.

“There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting,” Gordon said. “People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.”

Read the full interview in So What Do You Do, Ed Gordon, Host of Conversations with Ed Gordon?

The traditional business models of publishing might be waning, but the shift to new media brings new opportunity to the industry. That’s something Jessica Bennett has taken advantage of. In the latest installment of Mediabistro’s “So What Do You Do?”, the executive editor of Tumblr’s Storyboard talks about breaking past the outdated lessons she learned in j-school, and how journos can score jobs that haven’t even been created yet.

“It’s hard to explain and it sounds very journalism-from-the-future, but it’s finding ways to pull out the really fascinating narratives and trends and issues that are coming out of Tumblr,” she said of her position.

“For example, we did this big piece about how fandom has changed in the Internet Age based around One Direction, the UK boy band, who is huge on Tumblr. It was the kind of feature story you’d read in a newsmagazine, but not so Tumblr-specific that it couldn’t be digestible to a mainstream audience. So, a lot of the ideas I come up with I’m getting from being on Tumblr and monitoring what’s happening on there.

Read more at So What Do You Do, Jessica Bennett, Executive Editor of Tumblr’s Storyboard?

And you can find great social media jobs on our job board. For real-time openings and employment news, follow @MBJobPost.