For Noah Rosenberg, the birth of long-form site Narratively came at the convergence of middle-of-the-night moments of inspired thought and a desire to explore the story left out of space-restricted newspaper pieces.
In just a little over two years, the award-winning site has amassed an army of talented contributors, who in turn have garnered attention from the likes of book publishers and movie producers. Rosenberg, as the site’s co-founder and chief executive officer, sits at the helm as the company is poised for an expansion. Rosenberg spoke with Mediabistro to discuss Narratively’s past and future, and what it took for Rosenberg to turn his idea into reality:
When I first came up with the idea for Narratively, or the very early idea, I hadn’t worked for any of the big-name outlets. But [eventually I started] working for The Wall Street Journal, and doing some work for GQ.com and a number of other big organizations. So I thought to myself, ‘Okay, I finally have some semblance of credibility, I have a great contact list, the media landscape is continuing to shift. People are consuming content on iPads now and they want more long-form, in-depth stuff, and if I don’t do this now I’m never going to do this.’
For more on Rosenberg, read: So What Do You Do, Noah Rosenberg, Founder, CEO and EIC of Narratively?