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Posts Tagged ‘easel.ly’

Easel.ly Makes Infographics Easy and Beautiful

There’s no doubt that one of the biggest storytelling forms to emerge within the last few years — especially online — is the infographic. Everywhere you turn, outlets are taking advantage of the highly visual, very sharable medium to give readers easily digestible pieces of data. And, from high tech studies to psychology research, it’s obvious that infographics not only enhance data content for readers but also show no signs of slowing down.

But it’s not as easy to create a high-impact infographic as it looks, even when your research is so interesting it can speak for itself. And, if you’re on a budget or with limited resources, it can cost a pretty penny to get competent work that can cut through the noise and go viral. Read more

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Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampStarting November 3, learn how to develop a plan for your book's success in Book Promotion and Publicity Boot Camp! In this intensive boot camp, you'll hear from publishing and PR experts how to master the publicity skills needed to ensure a successful book launch using various promotional techniques. Register before October 3 to get $50 OFF with early bird pricing. Register now!

Create Interactive Infographics with Easel.ly and (Then) ThingLink

A reader (and fun Tweeter) had a smart idea following our post last week on using ThingLink creatively in journalism. I had to pass it along.

One of the ideas laid out in that post was how to quickly make infographics interactive, adding another meta-layer to the data you already made look pretty. Ivan Lajara, engagement editor for Digital First Media’s East Region, had an idea to make that even simpler:

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Easel.ly Launches Browser Tool And Templates For Quick, Easy, Beautiful Infographics

Did you know that infographics are 30 to 40 times more likely to be viewed and shared vs. text? At least that’s the claim that Easel.ly makes on its homepage. The new site, a project in beta, makes it super easy to use drag-n-drop templates to create beautiful infographics for free.  A demo video is embedded below:

For newsrooms, this site poses huge opportunity in terms of shareability of information across social media. Newspapers are the worst offenders when it comes to forgetting about graphics that make sense for the web. They’ll often repurpose something that ran in print, and often that graphic isn’t compelling enough to share on social networks — a space where visuals are constantly competing for users’ attention. But easel.ly is so easy to use that resources don’t have to pulled away from graphic designers; it’s a site that social media editors can use.

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