If you’ve seen this coverage of an emotional Olympics race on Buzzfeed or this guide of gymnastic detail on The Atlantic Wire, you’ve recently seen some nifty animated GIFs in journalism.
(Note: I didn’t say GIFs about journalism, like these news cats. Hopefully you’ve already seen those.)
The success of GIF-infused content in actual news content has some media circles buzzing around a longtime internet graphic capability: “Is this an overlooked tool, or just a fad?, “Are we Buzzfeedifying maintsream news orgs, or is that a silly question now?”, and “should journalists embrace them, or are they somehow detrimental to the craft?”
They aren’t all simple questions, and I don’t have answers. (I actually posed questions here, too.) But I can comfortably say there are indeed reasons the animated GIF can work well to tell a story online.
Likewise, there are reasons it may not.
Putting other debates aside, here are five simpler questions for journalists to consider on a case-by-case basis before using an animated GIF to help digitally tell your story. Read more