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Posts Tagged ‘friendster’

Twitter Tops Social Media Buzz List

Zeta Interactive, a digital marketing agency, recently released its annual rankings of social networks. They are categorized by “buzz,” a ranking calculated by volume and tone (percent positive ranking) of all the sites. This year, Twitter topped the list followed by LinkedIn, YouTube and Facebook. Google+ did not make the top 10, partially due to its June launch—data starting from January 2011 was used to calculate the scores.

Minna Rhee, CEO of Zeta Interactive, declared 2011 “the year of Twitter,” and told Mashable, “For culture, breaking news and celebrities it is the social network.” Indeed, among the social networks, Twitter is the go-to for breaking news, and also has generated a lot of hype for its role in protests around the world. Combined with the sheer amount of mentions it gets from other websites, it jumped up two places from last year’s rankings. Facebook, which is much larger in terms of number of users, had the most negative buzz among the top 10 (although their negative buzz decreased compared to last year). Read more

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Lessons for journalists from the demise of Friendster

The phrase “social media” had barely been coined, let alone popularized, when Friendster hit the scene in 2002. The first big social network was ground breaking … until it wasn’t. Now, as the once great site hangs on for life, it’s unplugging the relics of its early life, deleting the memories of its original user base as it reimagines itself and role online.

For years the site has been fighting a — let’s admit it, losing — battle, first to MySpace, then to Facebook, to Twitter, to Flickr, to YouTube, to FourSquare, to ? … well there’s the rub. There are too many social networks already here, as well as those fading and just emerging. At their core they all do the same thing: Connect people to each other’s ideas and allow them to share their personal experiences and interests. That sounds familiar, doesn’t it? Sort of like what journalists strive to do each day by connecting to readers/viewers/listeners with their stories, pictures and videos? Turns out, journalists can learn from social networks, and not just pop culture or breaking news, but also broader lessons about how to do their job. So knowing that all good things have an expiration date, at least on the Internet, here’s what journalists should realize and remember as they tiptoe through social networking topics. Read more