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Posts Tagged ‘Google News’

Google, Native Ads and What It Means For Publications

Earlier this week, Google solidified their take on so-called “native advertising,” one that they have been slowly crafting due to the rise of these advertisements in places like BuzzFeed and the Atlantic.

To put it simply: Google has created resources for publications to build native ads with Google’s blessing, but you’re not going to see it anywhere near Google News.

Tools for native advertising are a first for Google, as companies have had to scramble to bring native advertising templates to their own publications. Google will now support these ads through DoubleClick for Advertisers, allowing publishers to adopt a plug-and-play code system that makes setting up and tagging the ads much more easier to execute.

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Google Launches Election Page

Ahead of tonight’s Iowa Caucus, Google has released a new portal site to find everything someone would ever want to know about this year’s presidential election. The site, google.com/elections, is a dashboard for many of Google’s products that could come in handy for following the elections.

When you go to the site, you’re greeted with a Google News-style splash of the latest campaign news. But this is not your typical Google News experience. On the left rail, users are able to filter this Google News stream by candidates or issues. Read more

Google To Integrate Journalists’ Google+ Profiles Into Google News

Users of Google News will soon be able to find their favorite journalists on Google+ more easily. That’s because Google will soon begin to integrate the Google+ profiles of journalists with their bylines on Google News.

Journalists who have a lead story will get their Google+ profile picture prominently featured to the right of their story, along with a count of how many people circle that person. Most importantly, Google+ users will be able to add that person to their circle directly from Google News.

“Knowing who wrote an article can help readers understand the article’s context and quality, see more articles by that person, and even interact directly with them,” wrote Software Engineer Eric Weigle in a Wednesday blog post announcing the new feature. Read more

Google News Releases Standout, A Way To Flag Your Best Work

BOSTON — Google News unveiled a major new feature at the Online News Association Conference on Saturday, which will allow publishers to mark their top content as well as give credit to others who have a major scoop.

The new feature is called standout, and it’s a tag that goes into the “head” element of a website’s HTML code. The basic syntax is:
<link rel="standout" href="LINK TO STORY" />
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