Comments are a double-edged sword. On one hand, the online community that surrounds a publication is full of some of the most ardent and loyal readers — those who are willing to engage in a thoughtful dialogue with a publication and other readers. On the other hand, the comments on individual articles could betray terrible trolls and haters that turn a thriving community into a fighting community.
Whether you live in the comments or try to avoid them like the plague, there’s a lot of value to understanding just how a community begins discussion and what makes an article ripe for trending. Ubiquitous comment system Disqus has made the discovery of trending topics visual with its new website, Gravity. The dynamic, HTML5-based website reports in real time where articles are receiving comment traffic by tracking motion across all of Disqus’s publication partners.
“What you’re seeing isn’t a simple directory of content people are clicking on,” the company writes in Gravity’s about page. “You’re seeing discussions experiencing a spike in volume. You’re seeing what people are talking about.” Read more