If you’re a regular 10,000 Words reader, you know that multimedia skills can do wonders for your journalism career. Not only can you use your Twitter savvy to land a social media job, but if you can hip your bosses to the benefits of infographics or prove that page views increase with slideshows, you could get bumped up the masthead.

Marie Claire features director Lea Goldman didn’t go to J-school or take any workshops to learn how to create content for the iPad, for example. She hit the ground running.

“I am a big believer in just getting out there and doing. It’s thinking, ‘Oh, instead of an article, maybe we should do an interactive graphic or maybe a video would be great here.’ You really have to be willing to do more than just write and edit. If that’s all you’re interested in,” she added, “you’re probably in the wrong business.”

To find out how other magazine veterans got promoted, read How To Become an Editor-in-Chief.

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