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Posts Tagged ‘So What Do You Do?’

Jonathan Geller of Boy Genius Report on the Keys to a Great Tech Site

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Jonathan Geller, president and editor-in-chief of Boy Genius Report (the mobile tech blog), has an intuitive knowledge of what his audience wants. As a result, Geller has been able to circumnavigate the music industry, the mobile tech scene and the blogosphere with ease.

After a spell of anonymity (when he was writing for Engadget and BGR), Geller outed himself in 2010, so the world finally knew who the Boy of Boy Genius Report actually was. Geller credits his early rise to his desire to take risks and his networking skills. Here, he talks about the keys to a great tech site:

Content, content, content. You’ve also got to have a great team. You have to know your audience. You need to have that instinct, to know what people want to read. Be authentic, be engaged and interact with your readers. Whether it’s on Twitter, on Facebook, whatever. At the end of the day, you’ve just got to throw everything at the wall and see what sticks.

For more from Geller, including his long-term goals for the site, read: So What Do You Do, Jonathan Geller, President and Editor-in-Chief of Boy Genius Report?

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now! 

Livingly Media VP Explains Why Personality Quizzes Are So Popular Right Now

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Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.

All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:

We launched personality quizzes [on Zimbio] in mid-January. From a pop psychology point of view, these quizzes answer the question, “Who am I, really?” If someone takes the “What Star Wars Character Are You?” and gets Han Solo, they think, of course, I’m a space cowboy. And you share that because this is what you’ve been telling people for years — you’re just as cool as Han Solo. The traffic we started getting for these quizzes was truly unprecedented. And it still is to a large extent. I think we tapped into something at the right time, backed by a robust tech platform.

For more from Newlin, including details on how Livingly acquired its massive photo archive, read: So What Do You Do, John Newlin, VP of Content for Livingly Media?

Kierna Mayo, Editorial Director of Ebony.com, on How She Handles Internet Trolls

kierna-mayo_articleKierna Mayo began her formidable career in magazines, helping to create one of the most memorable pubs of the ’90s for the hip-hop generation, Honey. After working at Essence Girl and CosmoGirl, Mayo dipped her toes in the digital pool while working for Tyra Banks’ Tyra.com, and she was hooked.

Mayo is currently the editorial director of Ebony.com, which recently received a major makeover. In the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo talks about reinventing websites, the keys to boosting traffic and how she deals with Internet trolls:

Trolls are a drag. They, first of all, and probably most importantly, divert the healthy conversation, dialogue and constructive criticism. The potential for people to be heard gets eclipsed by trolls and that, of course, is their intention. You just kind of have to exist in the world with them, keep your content above the fray and encourage your audience not to be intimidated because the brilliant ideas and thoughts that come out in community often inform editorial decisions. But I would be remiss if I wasn’t truthful about the fact that you think about how people respond to things as you create. I try not to let that kind of negative energy or intention take us off our path. There have been personal attacks on virtually all of us on the site. It’s part of the job. The democracy that digital media offers all of us comes with some really damning qualities.

To hear more from Mayo, including how The Daily Beast influenced her redesign, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com.

Pitchfork’s Ryan Schreiber to Bloggers: ‘Be willing to work for a long period of time for just the love of it’

Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.

In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber says that aspiring entrepreneurs should “be willing to put in the work for a long period of time for just the love of it.”

“Today, more so than any other time, it seems really difficult to make a living in the media, especially in the music media,” he explained. “It’s just so crowded, and at this point the publications that are really able to establish themselves are the ones that are the most passionate and the most relatable. I find that the publications I tend to connect with most are ones that are, in many cases, written by a single voice, somebody who has a really interesting viewpoint or perspective.”

Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?