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Posts Tagged ‘social media’

AJ+ Targets the Millennial News Consumer

AJ+This week, Al Jazeera launched a new app, AJ+, geared towards the millennial news consumer.

The app centers around stacks, with video content, chat options, and quizzes and polls. It’s an immersive news experience, focused on context. But what’s really interesting is the AJ+ editorial’s team methods. The content on the app isn’t pulled from Al Jazeera and repackaged for the app — it’s specifically for the platform.

They have an editorial team and and engagement team; they call their morning meeting an “engage-atorial” meeting, as a perfect blend of the two. Executive Director of Strategy and Development, Dr. Yaser Bishr says:

The core changes are in the workflow. We give a lot of power to the engagement team and our journalists on the ground that make it unique…Icome from a software background, so I can talk forever about the features of the app. I look at the apps and everything around it as the way to tell the story. The change is the way we operate.

The have journalists on the ground all over the world and regional fellows: they divided the world into six regions to have a fellow in each one, to report on important stories and events, but also to “manage and curate,” as Bishr puts it, a social, local community in that region. They received over 3,000 applications for the six positions. Bishr says that those who didn’t make it have also connected over social media and have their own, organic group to share news.

The goal of the app and the AJ+ team is to, according to Bishr, to change “not just the way news is gathered and produced, but also consumed.”

You can follow them @AJPlus or on Facebook.

 

 

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Pew: There’s a ‘Spiral of Silence’ on Social Media

spiral-of-silence-theory-1-728We often think of the Internet as a breeding grounds for idea exchange — a place that lends itself perfectly to sharing viewpoints on topics both trivial and complex. But according to Pew Research Center, there’s something deeper happening in your social media networks that goes against what many of us may perceive.

What they’re calling a “spiral of silence,” Pew found that sites like Facebook and Twitter are often being avoided as outlets of discussion for political and controversial issues such as the Snowden-NSA revelations for fear that followers will disagree with the poster’s views.

Not only do those 1,801 people polled seem to have an aversion to airing out their opinions on social media, but Pew found that “people who thought their social media friends disagreed with them were less likely to discuss the issues in face-to-face gatherings, as well as online forums.” Still, 86 percent of Americans said they would have an in-person talk about the NSA’s mass surveillance program, though only 42 percent of Facebook/Twitter users said they would post about the issue on those platforms.

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Does Your Newsroom Throwback on Thursday?

hashtagIn the name of clicks, and appearing to be social media savvy, news organizations have hopped on the #tbt train. For those that live under a rock, #tbt is the hashtag used for “Throwback Thursday,” an excuse to post your prom picture on Instagram, or tweet a link to an old blog post you’re especially proud of.

News organizations have started their own throwback features as an excuse for mid-morning Thursday content. When done well, it works as a good way to get people to dig through your archives or remind people of your authority, as in, “we’ve always covered politics, here’s a piece from 1943 to remind you of our expertise.” Read more

Which Pubs Perform the Best on Social Media?

Shareablee_co_smallAs the media landscape evolves, we’re learning that publishers have much more to concentrate on than just putting out good editorial content and having a nice website. Today’s media organizations must put strong focus on having a powerful social media presence, as Sharablee, a social engagement analysis company, has found.

Last week, Shareablee compiled its first list ranking which digital and print publishing arms have the best handle on social media. The monthly list is intended to be helpful to advertisers looking to get the very best when it comes to choosing where to allocate their dollars and publisher audience engagement.

The Shareablee Audience Engagement Ranking of Publishers is calculated based on various publishers’ progress in growing readerships on Facebook, Twitter and Instagram. Here is a more in-depth explanation of what defines “engagement,” according to a press release from Sharablee:

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The Twitter Feature to End All Twitter Corrections Mishaps for Newsrooms

twitterIf there is one thing I do over here, it’s complain about how news outlets correct themselves, rant about the ethics of reporting news on Twitter, and wonder about best practices on social media. Now, Twitter has added a feature where you can embed a tweet within a tweet, and my head has exploded.

This changes everything about the do’s and don’ts of reporting breaking news and correcting yourself on social media. It still has to be done manually and only from the desktop version of Twitter or the official iOS and Android apps. But it’s easy: you copy the entire url of the tweet you want to embed, add a little comment, and voila: the original tweet is there. Read more

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