GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘social media’

Making Sense of Social Media Metrics in the Newsroom

social-media-1There are so many ways to use and track social media success in the newsroom; it can make your head spin. In a recent report on The Media Briefing, writer Chris Sutcliffe outlines how to make sense of all those numbers, and what some of the best social media editors in the industry do. The whole piece is worth a long, hard read, but here are some of the main points.

1. You need to decide on a story by story basis what you want to achieve via social media. Sarah Marshall, social media director for the Wall Street Journal says:

Are you wanting to achieve clickthroughs, or are you wanting to give people a service? Now if you’re properly doing your job best, you’re giving people a service, you’re telling people what’s going on in Kobani at the moment, or what Turkey’s position is, you’re essentially giving them a service but not requiring them to click through either on Facebook or Twitter. But then as a news organisation you don’t get the hits.”

2. Newsrooms need to focus on what kinds of stories do well on various platforms and go from there. Do you create content specifically for a platform? Maybe. Or it could even be as simple as changing the way you write the headline on Facebook as opposed to Twitter.

3. You can use reader response as a way to edit the story. As long as you’re updating and letting readers know you’re updating (and not just erasing your mistakes and sneaking off), you should gauge a story’s success and make it better. If people are going to be looking, you might want to change that featured image. Or link to more content internally. It’s also a way to know what interests people, leading to better follow-ups and additional content, an interactive map of election districts if a gerrymandering story is performing well, for example.

The whole point is to use social media and analyze it. How does your newsroom use metrics to change the workflow?

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

This Twitter Bot Doesn’t Like Your Headlines

twitterMargarita Noriega, Fusion’s director of social media, wants you to stop assuming things about your audience. Yesterday, she and Andrew Briggs, a web developer who’s also behind whowritesfor.com, let loose a little Twitter bot: @speak4yrself.

The bot responds to lame Twitter teasers and headlines that we all write: “5 Things You Didn’t Know About Puppies.” “You Have to Try This Beer.” Not even Fusion is above a scolding:

Read more

AJ+ Targets the Millennial News Consumer

AJ+This week, Al Jazeera launched a new app, AJ+, geared towards the millennial news consumer.

The app centers around stacks, with video content, chat options, and quizzes and polls. It’s an immersive news experience, focused on context. But what’s really interesting is the AJ+ editorial’s team methods. The content on the app isn’t pulled from Al Jazeera and repackaged for the app — it’s specifically for the platform.

They have an editorial team and and engagement team; they call their morning meeting an “engage-atorial” meeting, as a perfect blend of the two. Executive Director of Strategy and Development, Dr. Yaser Bishr says:

The core changes are in the workflow. We give a lot of power to the engagement team and our journalists on the ground that make it unique…Icome from a software background, so I can talk forever about the features of the app. I look at the apps and everything around it as the way to tell the story. The change is the way we operate.

The have journalists on the ground all over the world and regional fellows: they divided the world into six regions to have a fellow in each one, to report on important stories and events, but also to “manage and curate,” as Bishr puts it, a social, local community in that region. They received over 3,000 applications for the six positions. Bishr says that those who didn’t make it have also connected over social media and have their own, organic group to share news.

The goal of the app and the AJ+ team is to, according to Bishr, to change “not just the way news is gathered and produced, but also consumed.”

You can follow them @AJPlus or on Facebook.

 

 

Pew: There’s a ‘Spiral of Silence’ on Social Media

spiral-of-silence-theory-1-728We often think of the Internet as a breeding grounds for idea exchange — a place that lends itself perfectly to sharing viewpoints on topics both trivial and complex. But according to Pew Research Center, there’s something deeper happening in your social media networks that goes against what many of us may perceive.

What they’re calling a “spiral of silence,” Pew found that sites like Facebook and Twitter are often being avoided as outlets of discussion for political and controversial issues such as the Snowden-NSA revelations for fear that followers will disagree with the poster’s views.

Not only do those 1,801 people polled seem to have an aversion to airing out their opinions on social media, but Pew found that “people who thought their social media friends disagreed with them were less likely to discuss the issues in face-to-face gatherings, as well as online forums.” Still, 86 percent of Americans said they would have an in-person talk about the NSA’s mass surveillance program, though only 42 percent of Facebook/Twitter users said they would post about the issue on those platforms.

Read more

Does Your Newsroom Throwback on Thursday?

hashtagIn the name of clicks, and appearing to be social media savvy, news organizations have hopped on the #tbt train. For those that live under a rock, #tbt is the hashtag used for “Throwback Thursday,” an excuse to post your prom picture on Instagram, or tweet a link to an old blog post you’re especially proud of.

News organizations have started their own throwback features as an excuse for mid-morning Thursday content. When done well, it works as a good way to get people to dig through your archives or remind people of your authority, as in, “we’ve always covered politics, here’s a piece from 1943 to remind you of our expertise.” Read more

NEXT PAGE >>