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Posts Tagged ‘social media strategy’

Facebook’s Best Practices for Journos: Optimize Graph Tags, and Your Editorial Staff

When Facebook released their Best Practices guide for media last week, I admit I thought it was cute. In my world, I consider Facebook sort of my ‘private life,’ a space I reserve to share thoughts and internet things with people I actually know, whereas I consider Twitter my more public persona, where I follow strangers’ opinions. Facebook’s advice seemed like they were pointing out the obvious (‘have your content creators use the ‘Follow’ button’) in a last ditch attempt to make the social network as relevant as Twitter, especially in the wake of the all the ‘social media as wire service’ talk since the Boston marathon bombings and manhunt.

But that’s sort of a fallacy. In fact, one billion people still use Facebook, all the time. When I’m honest with myself, my newsfeed is just as full of wedding photos and lunch break musings from my real-life acquaintances as it is new posts and headlines from my favorite media outlets, just like Twitter. And Facebook is starting to get savvy about helping those publishers garner traffic and reader engagement. It’s not a bad product. 

Slate is the best example of a using Facebook to successfully engage their readers; it’s even the case study in the handbook. They’ve doubled their Facebook referrals between the second quarter of 2012 and the first of 2013. Read more

Mediabistro Course

Get a Literary Agent

Get a Literary AgentWork with a publishing consultant to find the right agent for your book and write a query that will get the deal done! Starting December 3, learn the best methods for finding a literary agent, how to choose the right agent for your book, the etiquette of seeking literary representation, and how to stand out among the numerous queries agents receive daily. Register now!

9 Ways to Get More Buzz for Your Article

If you’re wondering why your article is generating zero buzz online, you might want to rethink its format.

Even the most compelling piece of copy will be lost on readers if it’s presented as a giant block of text. So whether you use a list, bullets or just subheads, avoid the chunky five-paragraph essay you learned in high school.

“You’d be surprised how many websites and bloggers will write blocks of copy that might include the best information you’ve ever read,” said Jorden Beatty, social media manager and chief blogger at Miami advertising agency LGD Communications, “but you won’t read it, because it’s simply too challenging for the human eye to follow.”

For eight more tactics on promoting your work online, read 9 Ways to Get More Comments, Tweets and Likes for Your Story.

Before Writing a Social Strategy, Think About The Blog

When developing a corporate social media strategy, it’s important to ensure that there are processes in place to allow the social media communities to scale over time.

It’s also important to ensure that there is a training system in place for employees who will need to be taught best practice for maintaining social media communities.

But taking precedence over your social media strategy should be the development of the blog strategy and how it will fit with the coming social media strategy.

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Using Barriers to Entry in Corporate Social Media

Sometimes creating  barriers to entry can be a good thing.

In web lingo, if you’re adding too many steps, or asking a user to click more than twice to get to their desired content, you’re making “the barrier to entry” too high. The resulting action is a loss of visitors, or a high bounce rate.

However when it comes to developing and implementing corporate social media strategy, the idea of creating barriers to entry  becomes more appealing.

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