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Posts Tagged ‘the onion’

Finally, Viral Content That’s Actually Funny: The Onion To Launch ClickHole.com

Watch out Upworthy, BuzzFeed and the other bazillion viral content producers who rely on visitors falling into the rabbit hole of clicking link after viral link on their website. There’s soon to be a new, funnier kid on the block who’s going after your audience by poking fun at you…

(Screen capture from ClickHole.com)

(Screen capture from ClickHole.com)

Parody news site The Onion, which already garners robust traffic by playing off newspaper and TV news story stereotypes, announced this week it will set its sights on stealing some of the click love with a parody site of the viral content farms.

The new site, ClickHole.com, will launch in June. Don’t worry though if you can’t wait that long, there’s already a fun infographicesque tutorial up on the homepage where you can practice your clicking skills. Plus, the name is such a perfect parody of such sites that it’s hard to believe that domain was even available.

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3 Ways to Up Your Reader Engagement

We all have social media and digital best practices coming out of ears. But after thinking about how big media companies make their dough, I realized that, although there aren’t always the resources and staff and innovation teams at smaller papers, there are some simple, almost silly, tips smaller papers can take from the behemoths in terms of reader engagement. Things that make your organization seem relevant and savvy.

1. Go Vice

Ok, you don’t have to start covering the sex beat in your town, but start thinking outside the box. Vice isn’t just a magazine anymore, it’s also a production company, and a marketing agency. Is there a crime beat reporter who could easily start posting video reports along with his written one? Are there events or causes you could sponsor that you aren’t? Run a summer program where high school students can run their own vertical. Nothing is more niche than a local hometown. Be all over it. If there is a kinky sex beat, start covering it.   Read more

The Onion Gets Hacked, Shares Insights

The pro-Assad Syrian Electronic Army has had its fair share of huge hacking attempts. With propaganda messages spilling out from outlets like the Associated Press and The Guardian, hacks from the group have become more prevalent than ever before on media outlets.

However, they made a mistake earlier this month: hacking The Onion. The online parody newspaper seemed an unlikely target of the SEA, but the result was very similar to other outlets — multiple tweets promoting Assad and the triumph of the SEA. Most outlets who have been victims of an SEA attack have reacted by merely announcing that it happened.

That wasn’t enough for The Onion’s tech team, which decided to break down every level of SEA’s multilayer phishing attack and describe to the public, in great detail, how the SEA managed to find its way to The Onion’s accounts.

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How to Make Online Content Less Interactive, But Better

The joke’s on us, guys. I couldn’t help laughing out loud and passing around a recent article from The Onion this week. The headline “Internet Users Demand Less Interactivity” caught my eye. The satirical piece contained gems like this quote:

Every time I type a web address into my browser, I don’t need to be taken to a fully immersive, cross-platform, interactive viewing experience,” said San Diego office manager Keith Boscone. “I don’t want to take a moment to provide my feedback, open a free account, become part of a growing online community, or see what related links are available at various content partners.

Har-har. Go ahead. Read the whole thing, I’ll wait.

Now back to business. As much as our jobs depend on curating those cross-platforms and creating sharable content, things are only funny when they’re true right? I think there are lessons to be learned from being the butt of the joke. Here’s how to keep those snarky Onion writers happy:

1. Use Video Only When It’s Compelling

Many of my colleagues working at hometown papers have been handed small digital cameras in the past years and an order from higher ups to have accompanying video for their stories and columns. We all have to be reporters, video producers, audio editors, among other things, these days. But video only works when it’s compelling. For it to be compelling, you need more training than the two afternoons in the conference room with the tech guy. Many of us are good writers and good video editors. Just as many people are not. (Full disclosure: I am not.) There is a huge difference between knowing how to put together a nice video from filming to finishing touches, and really feeling, embracing, the medium. I want to propose that while adapting is good, and learning to use Final Cut or even iMovie is a must, if you know it’s just not your thing: rebel.  Read more

Best Of The Onion: Ten Onion Stories That Poke Fun At News Media

Over the years, satirical news organization The Onion has not only poked fun at local, national, international, sports and entertainment news, but also at the people who cover that news — journalists. This is a collection of some of the best articles, videos and commentary about newspapers and TV media from The Onion.
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