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Posts Tagged ‘Twitter’

Journos React to News of a Filtered Twitter

twitterToday, Twitter made it clear that they are going to start filtering your timeline in a Facebook-like fashion. Or not, depending on who you read. If the tech industry is trying to delight us, this is not the way. At least for the media-minded who use Twitter for ideas, reporting, and, well, everything. Here are some takes from journalists on the rumors:

 

And some good ideas from Zeynep Tufekci:

 

What do you think about filtering the feed? Let us know @10,000Words.

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Which Pubs Perform the Best on Social Media?

Shareablee_co_smallAs the media landscape evolves, we’re learning that publishers have much more to concentrate on than just putting out good editorial content and having a nice website. Today’s media organizations must put strong focus on having a powerful social media presence, as Sharablee, a social engagement analysis company, has found.

Last week, Shareablee compiled its first list ranking which digital and print publishing arms have the best handle on social media. The monthly list is intended to be helpful to advertisers looking to get the very best when it comes to choosing where to allocate their dollars and publisher audience engagement.

The Shareablee Audience Engagement Ranking of Publishers is calculated based on various publishers’ progress in growing readerships on Facebook, Twitter and Instagram. Here is a more in-depth explanation of what defines “engagement,” according to a press release from Sharablee:

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Friday Roundup: The Week in Journalism

huffpostAPtweet.jpgIf anyone complained about dog days of summer in the newsroom, this week you got what you wished for. Here are some highlights in all of the chaos that was the news this week:

1) You can’t win if you’re covering Gaza. John Stewart illustrated this best in a skit on Monday night. And the New York Observer called out the New York Times for what it thinks is biased coverage of recent events. The ‘paper of record’ doesn’t think it’s doing anything wrong. What about you? How have you been staying objective — or have you decided to ditch that effort?

BREAKING: Dutch military plane carrying bodies from Malaysia Airlines Flight 17 crash lands in Eindhoven.

— The Associated Press (@AP) July 23, 2014

2) A lot of us need to read slower and learn AP style. On Tuesday, the AP tweeted about a plane carrying the victims of flight MH17. AP style is “crash-landed,” anyway, but a lot of us journos need to slow down. It was like we were waiting to start a fight with them. Read more

Which Tweet Wins? See If You Can You Out-Predict A Computer

If you work in social media, or any online media site really, for very long, you learn that it’s hard to predict which post or piece of content will go viral. That doesn’t stop people from trying.

The latest attempt? The New York Times has the details on a collaboration by three computer scientists who developed an algorithm that, with relative accuracy, can tell you which of two tweets to the same content by the same user will more likely be reshared. This is how those developers explain their project:

… [W]e take advantage of the surprising fact that there are many pairs of tweets containing the same url and written by the same user but employing different wording. Given such pairs, we ask: which version attracts more retweets? This turns out to be a more difficult task than predicting popular topics. Still, humans can answer this question better than chance (but far from perfectly), and the computational methods we develop can do better than an average human …

How is that possible? A huge body of data to pull from. In A/B tests, it predicts which tweet will be more popular correctly 67 percent of the time, compared to the 61 percent of tweets more likely to be retweeted that humans guess correctly, according to the NYT. Before you get too depressed, read the full article to see why your computer won’t be replacing you or your social community manager anytime soon.

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Then just for fun: The NYT’s The Upshot takes this idea one step farther and put together this fascinating 25 question gut check to see if YOU can beat their algorithm and predict with more success whether one tweet will go viral or one tweet will go silent.

It’s harder than it sounds! I got 15 vs. the computer’s 19. So what do you get?

Why Are Only 60% of Journalists on Twitter?

ajr.jpgCan we talk about something? It looks like 2008 is calling and they want their newsrooms back. The American Journalism Review posted a piece this week with the headline “Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory.”

Everyone take a deep breath. It’s not totally ridiculous: The piece, written by Mary Ann Fischer, discusses the various ways newsrooms get editors and reporters on social media, how it’s hard to call it “mandatory,” and how social media guidelines should be “living breathing documents.”

All true.

Also, Dean Baquet hasn’t tweeted yet. But that’s not the worst of it. Fischer writes:

 Nearly 60 percent of journalists were on Twitter in 2013, according to a survey done by Oriella PR Network. San Francisco Chronicle managing editor Audrey Cooper said the lack of social media activity is more pronounced among print journalists. “If you look at your average newspaper editor, they don’t have thousands of followers like the editors of BuzzFeed,” she said. “As a group we tend to have not embraced digital media as much. That’s not good or bad, but it does raise the question of how do you perform in that space if you’re not a user of digital media.”

I just don’t know what to say aside from, hey, print people: It’s time to quit the boycott.

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