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The Guardian Runs “Three Little Pigs” Open Journalism Advertisement

To demonstrate how the news organization covers stories from all angles while opening up the conversation for reader engagement, The Guardian published a video advertisement today that imagines news coverage around the classic fable about the Three Little Pigs. Except in The Guardian’s reenactment, the pigs actually frame Big Bad Wolf in an act of insurance fraud while readers follow coverage through the various Guardian platforms. The video shows how readers are exposed to the news and are welcomed to chime in through various social media outlets as the story develops. In a word, I would simply describe this video as “epic.” See the video here.

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