In a press release distributed today, The Wall Street Journal announced that it would bring its WSJ Live content on-demand to a dedicated YouTube channel. Previously available through iPad and Internet TV devices, WSJ Live “ brings influencers and decision-makers live news and on-demand video directly from 2000+ reporters across the globe.” The new YouTube channel will host replays of WSJ live content immediately following airing.
The launch also coincides with a new lifestyle program, “Off Duty,” with content presented daily based on the Journal’s Saturday paper, WSJ Weekend. Airing daily at 6 p.m. ET, “Off Duty” will be hosted by reporter Wendy Bounds, and according to the press release, “will bring to life many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.”
The release comes on the heels of HuffPo’s announcement that it will launch a 24-hour streaming network. The difference here is that HuffPo is positioning itself to rival cable news networks, while WSJ Live simply appears to be a multimedia complement to the paper’s print coverage. With YouTube serving as the newest distribution platform for WSJ Live, the new channel will also broaden the audience for WSJ Live content beyond tablet and Internet TV owners.
The first episode of “Off Duty” premieres Monday, February 6th at 6 p.m. ET, and will be available immediately afterwards on YouTube.
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