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What color is the news? How to pick the right colors for your site

Red is the color of power and blue is the color of trust. So it should come as no surprise that many popular online news sites incorporate either color in their design and logos. Here are a few side-by-side:

The color choice is no accident: according to several articles on color psychology, red is associated with energy, strength, power, danger, action and adventure. It is also easier to spot compared to other colors, hence its use in many street signs. Blue is associated with trustworthiness, seriousness, power and professionalism.

Picking the right color for a website or for online graphics can be a tough decision: the right color can elicit a natural emotion or reaction from the user. Black may indicate somberness or seriousness while yellow can evoke happiness and joy.

Do you know the difference between lavender and mauve? How about turquoise and cyan? There are so many colors in the spectrum that just identifying them can be daunting. With this interactive color namer or by using useful sites like ColourLovers, you’ll be able to tell that the Los Angeles Times uses Prussian blue for its links and that the trademark Bloomberg orange is also known as golden eye.

For help in choosing the perfect colors to complement your site’s existing scheme, visit Vandelay Website Design and Web Design Ledger for comprehensive lists of color-related resources.

Also on 10,000 Words:

How to select the right font every time
How to design for a computer other than your own
Multimedia Picker: Choose the right medium for your message

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