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Sightings (29)

Spotted around the media universe

New 'Tweeting Bomb Threats to Airlines' Meme Didn't Last Long - Posted April 15, 2014
Yesterday we tried to write an honest "what would you do?" post about the 14-year-old Dutch teen who tweeted a threat to American Airlines claiming to be involved with "Al Qaida" and promising to do "something big." While most agreed that American overreacted by implying that the authorities might just be coming... [FishbowlDC]

UPDATED: American Airlines Customer Service Includes Reporting Terror Threats on Twitter - Posted April 14, 2014
In case you missed it, many in our industry feel that social media management and customer service teams should work in unison. The idea is that the fall of the silos separating these disciplines will improve the performance of both. American Airlines is one account that blends the two well, but yesterday... [FishbowlDC]

1Q Review: Top 5 Facebook Changes For Brands - Posted March 20, 2014
It's been a busy first quarter for Facebook. From acquisitions... [AllFacebook]

Apple, Other Businesses Pressure Arizona Governor to Veto Anti-Gay Bill - Posted February 26, 2014
Big business isn't clapping In case you missed it, last week the Arizona state House and Senate passed Senate Bill 1062, a law ostensibly promoting religious freedom... [FishbowlDC]

Unmetric Names New Head Of Global Marketing - Posted February 18, 2014
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking pl... [AllFacebook]

These 10 Brands' Public Images Improved Most in 2013 - Posted January 13, 2014
Yes, we've already offered readers our takes on 2013's winners and losers via listicles galore. This post, however, is less about our personal overgeneralizations and more about research co... [FishbowlDC]

U.S. Airways Shows Blind Man and His Dog the Terrible 'Unfriendly Skies' - Posted November 19, 2013
[caption id="attachment_77878" align="alignleft" width="329"] This rude bitch caused a flight to be cancelled and this man to be kicked off a plane. No, not the dog, silly.[/caption] MEMO to American Airlines: Before you kids get the confetti ready and fill up all those heliu... [FishbowlDC]

How to Help Your Brand Connect to LGBT Audiences - Posted September 18, 2013
Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists ... [FishbowlDC]

American Airlines Wants You to Leave Your Baggage at Home - Posted May 17, 2013
Yes, we know time is money. The public understands that every minute we stand in line, are stuck in traffic or must navigate the trappings of bureaucracy we're losing precious moments of our lives that we'll never get back. But consider this little fact: every minute of boarding time on an airline... [GalleyCat]

Brands Must Be Ready To Respond In Real-time To Social Media Situations (Like This One) - Posted April 18, 2013
American Airlines had a little problem yesterday when a computer glitch cancelled its flights, stranding travelers. The airline was slammed with angry tweets and found themselves in the midst of a potentially damaging social media situati... [AllTwitter]

Southwest Airlines Rebranding Campaign Has a Rough Take Off - Posted April 1, 2013
Southwest Airlines enjoys a strong brand identity associated with being a less expensive and reliable alternative to juggernauts like American Airlines that only deal with major hubs while charging exorbitant baggage fees. Though Southwest Airlines is the largest domestic airline in America, the public still views it as a renegade and underdog... [FishbowlDC]

An Inside Look at the American Airlines Rebranding 'Saga' - Posted March 25, 2013
American Airlines and FutureBrand didn't just wing it with their rebranding campaign: the new logo and airplane design, revealed publicly this year, wa... [FishbowlDC]

Wendy's Rebranding Focuses on Sleek Design and Social Engagement - Posted March 6, 2013
Perennial fast food underdog Wendy's just announced a full rebranding--but unlike recent Arby's... [FishbowlDC]

Will US Air/American Merger Help Solve the Industry's PR Problems? - Posted February 15, 2013
It's done: American Airlines and US Airways... [FishbowlDC]

4 Super Bowl 'Rebranding' Reviews: What Worked? What Didn't? - Posted February 4, 2013
Since today is officially Review the Super Bowl day, we thought we'd riff on a theme we saw in several of last night's big-name ads: rebranding. The companies in question aren't exactly hurting for money (except for one very notable exception), but they wanted to use the Super Bowl as a... [FishbowlDC]

American Airlines Takes a Stab at Rebranding - Posted January 17, 2013
In case you hadn't heard, American Airlines faces a number of significant PR challenges. We would review the bankruptcy, the mass layoffs, the employee strikes and the ... [FishbowlDC]

What Are America's 10 'Most Hated' Brands? And Why? - Posted January 15, 2013
Today we came across a list of "America's 10 Most Hated Companies" courtesy of Ragan's PR Daily and ... [FishbowlDC]

American Airlines Flight Attendants to Take Off - Posted October 17, 2012
Airlines are not particularly popular with the American public right now--and they haven't been for a while. We now associate what was once a glamorous industry offering the promise of culture, class and access to compelling and exotic lands with long lines, intrusive security searches, hidden fees, incompetence and poor... [GalleyCat]

JetBlue Will Help Angry Voters Leave the Country - Posted October 11, 2012
In one of October's catchiest PR stunts, JetBlue encourages voters frustrated with next month's election results to follow their instincts and flee the country. The discount airline has emerged as a survivor in the industry despite some PR problems like the Steven Slater ... [FishbowlDC]

What Did American Airlines Do This Time? - Posted October 5, 2012
In the wake of its labor dispute and ticketing mini-scandal, you may have wondered how the American Airlines ... [FishbowlDC]

American Airlines Had a Terrible PR Week - Posted September 21, 2012
Given the fact that America's faith in its airline companies is roughly equivalent to its faith in Congress, we feel like the big names should be doing everything in their power to remind customers how great they are. This week, however, the opposite happened. ... [FishbowlDC]

Alec Baldwin, a.k.a. Capt. Rogers, Makes An 'SNL' Appearance - Posted December 12, 2011
Has Words With Friends-gate finally reached its finale? A... [FishbowlDC]

Baldwin Kind of Apologizes, Zynga Wins - Posted December 8, 2011
Alec Baldwin has used his column on The Huffington Post to further explain the little incident that became the big international story -- his expulsion from an ... [FishbowlDC]

Alec Baldwin's Twitter Meltdown Results In A Deactivated Account - Posted December 7, 2011
Here's yet another public celebrity meltdown on Twitter, for those who love to watch the rich and famous crash and burn: Alec Baldwin ranted about his treatment aboard a recent American Airlines flight on Twitter, flinging insults at the company, ... [AllTwitter]

Alec Baldwin's Twitter Meltdown Results In A Deactivated Account - Posted December 7, 2011
Here's yet another public celebrity meltdown on Twitter, for those who love to watch the rich and famous crash and burn: Alec Baldwin ranted about his treatment aboard a recent American Airlines flight on Twitter, flinging insults at the company, ... [10,000 Words]

Thanks A Lot American Airlines! @AlecBaldwin is Deactivated - Posted December 7, 2011
[caption id="attachment_31106" align="alignleft" width="219" caption="Photo: Splash News"][/caption] So yesterday, news broke all over Twitter that Alec Baldwin was booted from an Ameri... [FishbowlDC]

Rep Explains Why Alec Baldwin Was Kicked Off Flight - Posted December 6, 2011
If you've been watching Twitter over the past hour or so, you've seen the tweets about Alec Baldwin being booted off of an American flight either because he was using an electronic device or because he was rude to an attendant. His spokesperson ... [GalleyCat]

American Airlines' Bankruptcy Impacts Its Reputation in a Couple Different Ways - Posted November 30, 2011
News yesterday that American Airlines' parent company AMR filed for Chapter 11 bankruptcy prompted lots of questions about frequent flier miles (answered in an email sent to customers; we got one), purchased ticket... [GalleyCat]

Roll Call: American Airlines, B-M, Heineken, and More - Posted November 17, 2011
[caption id="attachment_30332" align="alignright" width="162" caption="Mayang Schreiber"][/caption] American Airlines has named Andrew Backover VP of corporate communications. This is a global leadership position in which Ba... [FishbowlDC]