Edelman PR

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Spotted around the media universe

Roll Call: Edelman, Nancy J. Friedman Public Relations, GolinHarris and More - Posted April 10, 2013
Edelman PR announced the promotion of Cricket Wardein to a newly created position as head of US digital. This move comes after Wardein served as head of Edelman's West Coast digital operations for approximately four years. In her new position, Wardein will manage a team of 450 employees and report to... [FishbowlDC]

Digital Agency Trends Are Way Ahead of Us - Posted April 1, 2013
In case you missed it, last week we posted a series of stories on the new transition toward a PR business model with a far heavier focus on digital branding and content creation services. First Weber Shandwick EVP Jason Wellcome ... [FishbowlDC]

Edelman's Content Strategist Explains the New 'Content Marketing' Model - Posted March 29, 2013
This week we posted on Weber Shandwick's decision to publicize its new content-creation wing, Mediaco, and what that means for th... [FishbowlDC]

Roll Call: Porter Novelli, Rubenstein PR, Widmeyer Communications and More - Posted March 27, 2013
Top firm Porter Novelli announced the addition of industry vet Fred Shank to its roster in the role of senior vice president, consumer practice. Shank joins Porter Novelli after spending nearly four years in a VP position at Edelman PR, where he worked as a strategic leader on accounts for clients... [FishbowlDC]

Roll Call: Edelman, Weber Shandwick, Antenna Group and More - Posted March 6, 2013
Edelman PR has named Julianna Richter chief operating officer for Edelman U.S. effective March 25. In this role, Richter, a 13-year veteran of Edelman, will have management and operational responsibility for the West Coast, Southeast and Southwest regions and establish a U.S.-wide knowledge management system. She will report to Mark Hass,... [FishbowlDC]

Edelman Reboots Its Russian Operations - Posted March 4, 2013
We're fascinated by the very concept of public relations in a formerly closed society like the one now run by Russia's Vladimir Putin.... [FishbowlDC]

How Brands Use Games to Develop Better Products and PR Campaigns - Posted February 28, 2013
Gamification: it's a relatively new buzzword, but you've probably been hearing a lot about it lately. Why? Because it's now clear that digital games go well beyond your XBox and Farmville accounts. All kinds of brands can use games to promote their products: here, for example, Edelman PR's Robert Phillips d... [FishbowlDC]

Roll Call: Edelman, Hill + Knowlton Strategies, Rubenstein Public Relations and More - Posted February 27, 2013
Edelman PR announced the promotion of Steve Rubel to the position of chief content strategist. Rubel, who is a prominent blogger and guest columnist for Ad Age and other publications, previously served as executive vice president for global strategy and insights. His primary responsibility in this new role will be maximizing... [FishbowlDC]

The New Yahoo Prohibits Telecommuting, Irks Communications Team - Posted February 25, 2013
Last week Yahoo CEO Marissa Mayer unveiled the property's new look and features. But one aspect of her rebrand... [FishbowlDC]

Edelman's New 'Creative' Position Marks Shift Toward a More Assertive PR - Posted February 7, 2013
Today Edelman PR announced the appointment of Jackie Cooper to th... [FishbowlDC]

How Marvel Comics Rules Social Media - Posted January 23, 2013
Marvel Comics is a massive brand. Its success relies on a stable of characters created over decades, and thanks to its film franchises it shows no signs of slowing down. So what can everyday companies learn from Marvel's hyperactive social media presence? ... [FishbowlDC]

Edelman Trust Barometer Uncovers 'Crisis in Leadership' - Posted January 23, 2013
Edelman PR just released its annual "Trust Barometer" for 2013--and its findings contain both expected and surprising results. The study's theme is "crisis of leadership", and its most significant finding is that fewer than one in five respondents (out of more than 30,000 worldwide) believe that "a business or governmental leader... [FishbowlDC]

Daniel J. Edelman, 1920-2013: Public Relations Pioneer - Posted January 15, 2013
Today brings sad news for the entire PR world: Daniel J. Edelman, industry innovator and founder of Edelman PR, died of heart failure in Chicago this morning at the age of 92. ... [FishbowlDC]

Edelman Switches Sides, Joins the 'Paid Content' Team - Posted January 8, 2013
In a sign of the (changing) times, yesterday saw Richard Edelman, president and CEO of Edelman PR, perform something of an about-face on an issue crucial to our industry's ongoing "PR vs. Advertising" debate. In ... [FishbowlDC]

Roll Call: Edelman and PR News - Posted January 3, 2013
Edelman PR announced the hire of Denis Edwards, formerly head of IT at Milwaukee's "workforce solutions" provider Manpower Group, as the company's new global chief information officer. Edwards will work from Chicago to oversee the firm's internal and client-facing information technology systems and infrastructure around the world. Edwar... [FishbowlDC]