Susan Hoffman

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Sightings (64)

Spotted around the media universe

W+K Portland Launches 'Never Finished' for Nike, Starring Richard Sherman - Posted 4 days, 23 hours ago
W+K Portland got Richard Sherman to star in its new spot "Never Finished" for Nike, following on the heels of Sherman's recent appearances for Neff earlier this month and ... [AgencySpy]

W+K NY Utilizes Voice of Donald Sutherland in 'No Bag Left Behind' for Delta - Posted September 23, 2014
W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline's "Keep Climbing" campaign. Cleverly titled "No Bag Left Behind," the spot derives from the insight that Delta flies more people than any other airline. Positioning this insight in an emotional ... [AgencySpy]

W+K and Drew Brees Interview a Robot for Old Spice - Posted September 18, 2014
Here's a long and unusual one from Wieden+Kennedy to promote client Old Spice. The agency first introduced its "Mandroid" character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an "interview" on a retro sports talk show: ... [AgencySpy]

David Fincher Spots Expand on New W+K Gap Campaign - Posted August 28, 2014
The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K's "Dress Normal" for new client Gap. These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in... [AgencySpy]

W+K and ESPN Give College Football Fans a Moment in the Spotlight - Posted August 28, 2014
W+K New York isn't the only agency that's been focused on football recently -- and for good reason. Not only is the NFL about to start things up again, but this year's college football season will be the first in history to discard the traditional Bowl Championship Series for a true four-team... [AgencySpy]

W+K and ESPN Remind You That Monday Night Means Football - Posted August 25, 2014
Yes, we're still technically living in the Summer of '14, ten days away from the first game of the 2014 NFL season and two weeks away from the year's first edition of Monday Night Football, that follow-up to Sunday Night Football or "the only reason anyone still watches NBC." In order to... [MediaJobsDaily]

W+K and ESPN Remind You That Monday Night Means Football - Posted August 25, 2014
Yes, we're still technically living in the Summer of '14, ten days away from the first game of the 2014 NFL season and two weeks away from the year's first edition of Monday Night Football, that follow-up to Sunday Night Football or "the only reason anyone still watches NBC." In order to... [AgencySpy]

W+K Promotes Sony's Waterproof Phone with Underwater Apps - Posted August 20, 2014
W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S' waterproof technology. Several of the apps, including "Goldie" (featured above), "Plantimal," "Photo Lab," and "Sink Sunk," are designed to be used underwater. As you might have imagined, "Gold... [MediaJobsDaily]

W+K Taps Neymar for Nike - Posted August 19, 2014
With the world's biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand's Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled "Mirrors," likens Neymar's speed and agility to playing with a field full of mirrors. As... [AgencySpy]

W+K NY Gets in on the Shark Action for Southern Comfort - Posted August 13, 2014
The latest in W+K New York's "Whatever's Comfortable" campaign for Southern Comfort is a strange one. Timed to coincide with Shark Week, the new spot, which is called "Shark," opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera... [AgencySpy]

W+K NY Finds 'Different Ways In' for ESPN - Posted August 11, 2014
W+K New York has a new campaign for ESPN, promoting the network's coverage of college football and stoking fans' excitement for the first year of the college football playoffs. The campaign, entitled "Who's In?" will run from the start of the season until a National Champion is crowned in January. "Different Ways... [AgencySpy]

W+K Portland Helps Craig Robinson Protect His Dodge Dart - Posted August 5, 2014
Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week. That all changed with the release of these inaugural clips in W+K Portland's new campaign for client Dodge. The theme is simple: no one can touch Robinson's new Dart --... [AgencySpy]

Doogie Howser (Almost) Drinks Heineken Light for W+K NY - Posted July 17, 2014
From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add "drinking beer" to his illustrious resume along with acting, singing, cooking and talking to Smurfs. Well, sort of... ... [AgencySpy]

W+K NY Introduces the 'Young Gun' for Southern Comfort - Posted June 18, 2014
W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled "Young Gun." Apparently, the real name of the "Young Gun" is Stephen, "an accomplished bartending journeyman," with a self-described "not neat" style. "If you can't be comfortable with yourself, how can you expect to make anyone... [AgencySpy]

W+K Gets Animated in 'Short Film' for Nike - Posted June 9, 2014
Back in April, we covered "Winner Stays," part of W+K's "Risk Everything" campaign for Nike, which feature some of the world's best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back ... [AgencySpy]

W+K Presents the User-Generated Content Version of Coke's 'AHH Effect' - Posted May 21, 2014
As the season finale of any major show approaches, advertising agencies and brands gather together around their chai teas, complicated brownies and erasable markers to determine how they can collectively take advantage of the ratings spike to come. Coca-Cola figured out a way to win during the season finale of 'American Idol':... [AgencySpy]

W+K NY Sparks World Cup Convo for ESPN - Posted May 2, 2014
Wieden + Kennedy New York's latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked by the World Cup, leading into the "Every Four Years" tagline. The new 30-second spot, called... [AgencySpy]

W+K Taps World's Soccer Talent in 'Winner Stays' for Nike - Posted April 25, 2014
W+K Portland went all out in getting celebrity talent for "Winner Stays" the latest iteration of their "Risk Everything"campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite star players while playing a pickup game with friends. "Winner stays" says one side of one such pickup... [AgencySpy]

W+K Names Colleen DeCourcy as Partner - Posted April 23, 2014
Wieden+Kennedy has named Colleen DeCourcy as the eleventh partner of its global network. DeCourcy most recently served as Glo... [MediaJobsDaily]

W+K Names Colleen DeCourcy as Partner - Posted April 23, 2014
Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network. DeCourcy most recently served as Globa... [AgencySpy]

W+K, Maxwell House Shoot for Good, Not Great - Posted April 16, 2014
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, "Whatever happened to good?" The new "Say Good Morning to a Good... [AgencySpy]

W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort - Posted March 17, 2014
W+K Portland have launched an campaign for Old Spice's new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products. Current Brooklyn Nine-Nine star Terry Crews, who helped ... [AgencySpy]

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K - Posted March 11, 2014
W+K's trademark nonsensical humor is on full display in their latest, the new spot "Made by Kobe" promoting Kobe Bryant's Kobe 9 Collection for Nike, which launched on March 6th. The spot imagines what it would be like if Kobe Bryant... [AgencySpy]

W+K Portland Explores 'The 7 Wonders of Oregon' - Posted March 3, 2014
W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called "The 7 Wonders of Oregon." The :60 anthem spot features all 7 "wonders of Oregon," attempting to "inspire active travelers looking for authentic experiences" with Oregon's natural landmarks. While Oregon's... [AgencySpy]

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs - Posted February 18, 2014
W+K Portland has unveiled "The Power of Hair" for Old Spice, the "newest, never-been-done-before interactive digital experience." The new site is an extension of W+K's "For Hair That Gets Results" campaign promoting Old Spice's new haircare and styling products, featuring the same anthropomorphic hair, and comes on ... [AgencySpy]

W+K Portland Unveils 'Join Together' Follow-Up Called, Yes, 'Separate Together' - Posted February 13, 2014
Last month, W+K Portland launched the "Be Moved" brand campaign for Sony with the broadcast spot "Join Together." Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, "Separate Together." "Separate Together" brings together ... [AgencySpy]

Old Spice: 'Anthropomorphic Hair Will Get You Laid' - Posted January 27, 2014
W+K Portland has been very, very busy for Old Spice. First it was body spray with the "Smellcome to Manhood" campaign aka "Mom Song." Then last week it was the triumphant return of Isaiah Mustafa and the "Interneterventions" surprise online campaign. Now, breaking the consistency of strange portmanteau puns i... [AgencySpy]

'The Man Your Man Could Smell Like' Returns with 'Interneterventions' for Old Spice - Posted January 23, 2014
Isaiah Mustafa, "The Man Your Man Could Smell Like," returns for W+K Portland's new "Interneterventions" campaign for Old Spice from executive creative directors ... [AgencySpy]

Let Us 'Join Together' for W+K's Celebration of Sony Artistry, Engineering - Posted January 13, 2014
If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland's "Join Together" spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who's "Join Together") celebrates Sony's longtime practice of joining a "steadfast passion for artistry... [AgencySpy]

TurboTax, W+K Answer Life's Depressing Questions - Posted January 7, 2014
... [AgencySpy]

P&G Returns to Celebrate Olympic Moms, Trip Babies, Push Children - Posted January 6, 2014
Is there anything more heartwarming than watching children of all ages fall over repeatedly? From Proctor & Gamble and W+K comes "Pick Them Back Up," a new spot that's part of the "Thank You, Mom" campaign running during the length of the 2014 Winter Olympics in Sochi, Russia. If you'll recall, P&G... [AgencySpy]

W+K Launches First Campaign for TurboTax - Posted January 2, 2014
W+K again? Yes, and now it concerns W+K Portland's "It's Amazing What You're Capable Of" campaign for TurboTax with the launch ad, "The Year of You." The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from... [MediaJobsDaily]

W+K Launches First Campaign for TurboTax - Posted January 2, 2014
W+K again? Yes, and now it concerns W+K Portland's "It's Amazing What You're Capable Of" campaign for TurboTax with the launch ad, "The Year of You." The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from... [AgencySpy]

Nike, W+K Portland Unveil Star-Studded 'Winning in a Winter Wonderland' Spot - Posted December 9, 2013
W+K Portland tapped some of the world's greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. "Winning in a Winter Wonderland" features the talents of Giants defensive end ... [AgencySpy]

Thursday Odds and Ends - Posted November 21, 2013
  -2014 International ANDY Awards chairman David Droga has picked his jury for next year's event, which takes place Feb. 18-24 in Shanghai. Among those creatives making the list, which spans the globe, are CP+B CEO ... [MediaJobsDaily]

Thursday Odds and Ends - Posted November 21, 2013
  -2014 International ANDY Awards chairman David Droga has picked his jury for next year's event, which takes place Feb. 18-24 in Shanghai. Among those creatives making the list, which spans the globe, are CP+B CEO ... [AgencySpy]

W+K, Dodge Ask 'How Long Can You Keep Your Hands on Ron Burgundy?' - Posted November 19, 2013
W+K and Dodge kick off an unusual digital contest today, "Hands on Ron Burgundy," the latest in the cobranded marketing collaboration between Dodge and Anchorman 2: The Legend Continues. Based on the "Hands on a Hard Body Contest" -- developed at a Texas auto dealership in the 1980s, that saw contestants... [AgencySpy]

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy - Posted October 7, 2013
Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that). The campaign, which spans television, print, digital and social medi... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

NFL Season: Another Reason for Old Spice to Do Old Spice Things - Posted September 4, 2013
There's a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their "Unnecessary Freshness" campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans... [AgencySpy]

Nike Taps LeBron, Piqu , Bradley Cooper's Voice for 'Just Do It' 25th Anniversary - Posted August 21, 2013
At this point, Nike and AOR W+K are just showing off. Their latest spot, "Possibilities," is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, "Just Do It." These type of Nike ads have always had a mythical quality, compared to other sports brands - like certain BBDO... [AgencySpy]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [MediaJobsDaily]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [AgencySpy]

W+K, Oreo Relationship Concludes with 'Super Important Test' - Posted March 18, 2013
In case you were wondering, the domain name www.superimportanttest.com is no longer available, thanks to W+K and Oreo, who bring us, yes, a "Super Important Test," which as we imagine was the intention is hardly a test. You have two options (cookie or cream) and you're correct either way. Get it? ... [AgencySpy]

The Old Spice Wolfdog Calls it Quits - Posted March 15, 2013
And thus, W+K Portland and P&G bid farewell to Old Spice's "Wolfdog," who in the past week has garnered over 4 million views via videos such as this and this ... [AgencySpy]

W+K Kickstarts Dodge Dart - Posted January 18, 2013
W+K's line of Dodge ads appeals to consumers with a distinct voice that separates the brand from most auto manufacturers hawking new models. By now, we all know the recipe: frenetic cuts, clean white text, VO that tries too hard to be cool, and the loop from "No C... [AgencySpy]

Tiger Woods, Rory McIlroy Play Nothing But... Hole for Nike - Posted January 15, 2013
... [AgencySpy]

As We All Figured, Only Dikembe Mutombo Can Save the World - Posted November 26, 2012
W+K's ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with... [AgencySpy]

W+K, Dodge Reveal a Couple More Dart 'How-to's' - Posted November 8, 2012
... [AgencySpy]

Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice - Posted August 28, 2012
Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K. In what we're being told is what's a "first-of-its-kind embeddable interactive experience," Muscle Music allows viewers to record their very own percussion-laden jam ses... [AgencySpy]

Velveeta Reminds You to Eat Like that Guy at the Mall - Posted August 24, 2012
... [AgencySpy]

W+K, Dodge Establish 'New Rules' of Carmaking - Posted July 9, 2012
Anything backed by the opening thumps of Kanye West/Jay-Z's "No Church in the Wild" is bound to be epic. W+K's latest spot for Dodge is no exception. This 90-second instructional ad makes car creators look like Mad Men, minus the ... [AgencySpy]

Nike, Random Hacks of Kindness Celebrate the 'Making of Making' - Posted May 30, 2012
Once a company synonymous with overseas sweatshops and cheap labor, Nike wasn... [AgencySpy]

Terry Crews Takes Over, Yells Aplenty in Latest Old Spice Work - Posted January 12, 2012
When he's n... [AgencySpy]

W+K Promotes Tait, Others to Partners - Posted December 13, 2011
Wieden + Kennedy global interactive ECD Iain Tait (left) is among four execs at the agency who can now add partner to their titles. Joining him are W+K Portland managing director ... [AgencySpy]

...And Here's Your One Show Call for Entries Theme, Jury List - Posted November 10, 2011
While we're on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything's "ONEderful" in the world of the... [AgencySpy]

W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign - Posted September 8, 2011
You know, these ads just aren't the same without ... [AgencySpy]

W+K, Levi's Proclaim 'Now is Our Time' - Posted August 9, 2011
Is it just us or does the tagline for Wieden + Kennedy's next phase of the "Go Forth" campa... [AgencySpy]

Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver - Posted May 12, 2011
Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can't fashion designer... [AgencySpy]

Nike Unleashes a Horse on a Golf Course - Posted April 14, 2011
... [AgencySpy]

The Isaiah Mustafa Blitz Continues - Posted March 7, 2011
... [AgencySpy]

W+K, EA Unveil 'Duty Calls' Parody - Posted February 4, 2011
... [AgencySpy]

W+K Teases Nike 'Black Mamba' Film - Posted January 31, 2011
... [AgencySpy]

LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad - Posted October 26, 2010
... [AgencySpy]

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