Will Binder

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Sightings (6)

Spotted around the media universe

W+K NY Celebrates Arrival of College Football Playoffs for ESPN - Posted December 16, 2014
W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its "Who's In?" campaign -- which launched back in August with ... [AgencySpy]

W+K and ESPN Give College Football Fans a Moment in the Spotlight - Posted August 28, 2014
W+K New York isn't the only agency that's been focused on football recently -- and for good reason. Not only is the NFL about to start things up again, but this year's college football season will be the first in history to discard the traditional Bowl Championship Series for a true four-team... [AgencySpy]

W+K NY Finds 'Different Ways In' for ESPN - Posted August 11, 2014
W+K New York has a new campaign for ESPN, promoting the network's coverage of college football and stoking fans' excitement for the first year of the college football playoffs. The campaign, entitled "Who's In?" will run from the start of the season until a National Champion is crowned in January. "Different Ways... [AgencySpy]

W+K NY, Rudy Hype College Football Playoffs for ESPN - Posted July 14, 2014
Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN. In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football.... [AgencySpy]

W+K, Heineken's 'Departure Roulette' Ends in Wasted Sandwich (Among Other Things) - Posted September 24, 2013
W+K and Heineken's initial "social experiment" (sorry guys, no, this is a marketing campaign) "Departure Roulette" set about to send travelers at JFK Airport on a free trip to a new destination -- one that they didn't know of in advance. Operating under the assumption that "Heineken consumers are especially open to... [AgencySpy]

New W+K NY 'DaDaDa' Spot Combines New with Familiar for 'SportsCenter' - Posted September 23, 2013
ESPN's latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark "da da da" (you'll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson,... [AgencySpy]

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