Featured Speakers

Bryan Srabian, Social Media Director, San Francisco Giants, will reveal how professional sports are monetizing through social media. Srabian will share how he adjusted his social efforts during and after last year's World Series.

Leo Widrich, Co-founder of Buffer, will show you how to use Twitter for business. You'll leave his session with tools, tips, and tactics to improve your social media strategy and a guide on how to work smarter- not harder.

Taking Your Twitter Efforts to the Next Level

As social media tears down barriers between brands and consumers—and places a premium on visibility and engagement—companies are discovering that Twitter is not just a great way to build a community, but a powerful tool for generating leads and driving sales.

This conference brings together all of the social media stakeholders and industry influencers for a full day of thought-provoking discussion and enlightening debate. Attendees will:

• Learn how to chart their brand's social graph with analytics and Twitter metrics.
• Explore the impact of Twitter’s long-awaited advertising API along with Vine, Twitter's new mobile social video-sharing app for the iPhone
• Discover why the most shared and clicked-on links on Twitter are images and why the positioning of links and hashtags is critical to conversion.
• Examine the latest tips, tools, and tricks for scoring, activating, monitoring, and monetizing communities of interest.
• Network and exchange ideas with colleagues and professional peers in a setting that favors candid discussions and maximizes the interaction of all participants.