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Hey, How'd You Establish Yourself as The Budget Fashionista, Kathryn Finney?

This CEO, author, and blogger styled a media career from a love for frugal fashion

- October 5, 2010
If you live in Any Metropolis, USA, coming out of the neighborhood coffee shop with a frappuccino and a cheese danish for less than $20 can be a study in quantitative economics. So buying an entire outfit that's both street legal and stylish for the same price seems more than a little unlikely. Kathryn Finney proves that it can be done. And she doesn't just do it herself -- she teaches readers of her uber-popular blog, The Budget Fashionista, how to do it too.

Growing from a hobby to a respected resource racking up more than a million monthly hits, has made Finney, a former epidemiologist, into a multimedia maven -- and a wealthy one at that. Recently named one of AOL's Top 10 Women in Money, she's written a bestselling book, How to be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less, and has been featured in more than 600 magazines, all based on one fundamental concept: being stylish has nothing to do with how much you spend but how well you wear what you have.

Here, the native Midwesterner talks about her entrepreneurial path, building her personal brand, and why her blood runs red for Target. ...

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