CW

Charles Ward

Brooklyn, NY 11230 USA
http://
24 Years Experience

Professional Experience

A senior marketing/communications strategist and business writer, I specialize in project and program work for corporate clients. I bring particular strengths to workplace communications, corporate positioning, and thought leadership initiatives, using highly developed conceptual, interviewing and writing skills. I offers 20 years of consulting, corporate, agency and media experience, with concentrations in the financial services and professional services sectors.

Expertise

Copywriter 25 YearsReporter 1 YearWriter 20 Years

Specialty

Business (general) 20 YearsTechnology 5 YearsOther, Specify 7 Years

Industries

Magazine - Trade magazines/publications (B2B) 6 YearsMarketing (in-house) - Fortune 1000 corp. clients 3 YearsOnline/new media 7 Years

Media Client List (# assignments last 2 yrs)

  • Time Inc. Custom Publishing (3-5)
  • Morristown Daily Record (10+)

Corporate Client List (# assignments last 2 yrs)

  • Bank of America (3-5)
  • American Express (1-2)

Other Work History

Additional recent assignments include Fireman's Fund insurance (for CarpenterGroupNYC). See resume for staff-position history.

Computer Skills

Word, PowerPoint

Equipment

Dell PC and desktops, portable digital recorders

Work Permits & Visas

United States citizen

References

Upon request

General

2014 Healthcare Benefits
(Bank of America 8/17/2013)
Working with the 'voice rebrand' team at Lippincott, I helped reshape the major collateral pieces for Bank of America's employee healthcare benefits. The objective was to recast the messaging, tone, and point of view in BofA's newly adopted 'Human Era' voice.
"Passing the Bucks"
(Accenture "Outlook" 8/4/2004)
For Accenture's flagship client magazine, "Outlook," I wrote this feature article/case study about Accenture's work with Promontory Interfinancial Network, a start-up company with a new technology and products approach for US community banks. The article is written with a very stylish intro, and was one of 21 articles I wrote for "Outlook" from April 2003 until mid-2006. It was also one of 53 projects of all kinds for Accenture, including the company's 2004 and 2005 annual reports.