Yahoo! and ABC News Launch New Partnership

Yahoo! and ABC News just announced the launch of an extensive newsgathering partnership today. Under the agreement, ABC News becomes the primary news content provider for Yahoo!–although content from both organizations will be shared on ABC News’ and Yahoo!’s websites. The two newsrooms will still operate independently, but will share Los Angeles, New York and Washington bureaus.

“This relationship will give ABC News an unrivaled ability to reach across the Web, combining Yahoo!’s vast distribution and cutting-edge technology with our award-winning journalism. For years, we’ve proudly proclaimed that more Americans get their news from ABC News than any other source,” ABC News president Ben Sherwood said in a statement. “Going forward, we will greatly expand this leadership by building a connection with a whole new online audience.”

As part of the deal, Goodmorningamerica.com officially launched on Yahoo! today. Also, in a matter of minutes, ABC News’ George Stephanopoulos will be interviewing President Obama and asking questions culled from Yahoo!’s online readership.

The move makes perfect sense to us. ABC News gets to take advantage of Yahoo!’s vast readership and Yahoo! doesn’t have to spend boatloads to produce high quality video and news content.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.