3Q Newspaper Advertising Down 7.4 Percent
The ad recession as a consequence of the housing slump as well as online competition continues to affect the bottom line of newspaper advertising, according to Newspaper Association of America data. Third quarter online ad spending at U.S. newspapers were up 21 percent. From AP:
”Advertising at U.S. newspapers fell 7.4 percent in the third quarter, an industry group reported Tuesday, as another sharp plunge in classified ad revenues more than outweighed gains in online advertising.
”Revenues from print advertising fell 9 percent to $10.1 billion in the three months ending in September, the Newspaper Association of America reported, led by a 17 percent tumble in classified advertising.
”Within classified advertising, real estate ads took the hardest hit, down 24.4 percent in the quarter, but the other two main categories also posted declines: Help-wanted ads fell 19.7 percent and ads for cars fell 17.7 percent.”
At post time shares of The New York Times Company is trading down $0.33 or 1.84% at $17.66, the 52-week low. Shares of The Tribune Company were down $0.92, or 3.17% trading at $28.11 at 4 p.m.
(image via clipart)
Launch a social media campaign that will build your brand and deliver results in our online 
FishbowlNY Twitter feed loading...
