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A.J. ‘Pageviews’ Daulerio New Deadspin Editor

willaj.jpgToday’s big news in the blogosphere is that A.J. Daulerio will take over for Will Leitch as editor of Gawker Media’s sports blog, Deadspin. Daulerio, who’s been the site’s senior writer since April, will be joined by new associate editor Clay Travis and old standby Rick Chandler

As avid readers of the site, we’re sad to see Leitch leave — in all seriousness, it got a little dusty at FBNY HQ when we listened to Scott Van Pelt‘s goodbye voicemail — but pageview-hungry Nick Denton will be okay with his new editor.

Over the past three months, we’ve noted that Daulerio’s posts seem to get more pageviews than Leitch’s. In an effort to test that theory, we added up the pageviews for their posts during the week of June 16-20 (not including repeating, low traffic posts such as Blogdome and advertisers). The results: 10,573 pvs/post for Daulerio’s 29 posts vs 9,217 pvs/post for Leitch’s 32 posts. (Chandler, again excluding low traffic, daily posts — Comment of the day, About last night, etc. — checked in at 4,898 pvs/post.) While one week is a small sample size, we think it’s reflective of the general trend we’ve noted.

We’re not saying Daulerio’s pandering to pageviews — he’s a thoroughly entertaining read, the commenters love him and he was our first choice to replace Leitch — but we just thought it was worth mentioning.

The stats after the jump.


AJ Will Rick
8863 10082 3034
11576 6823 3139
5194 5029 7208
9352 5095 5127
44051 6583 3923
3518 3897 2012
12094 18586 6906
11345 10638 4366
7582 5457 8622
7498 12324 6264
5213 3810 6425
19726 20723 6666
17581 19500 4167
9848 5096 5603
5445 12885 3457
10680 11532 2162
15707 13385 4071
15453 8332 5009
17973 12280
12127 11118
8280 9371
10218 8297
14126 21628
8364 4418
5731 6711
2720 2769
2492 5301
2118 4642
1746 11904
3425
5412
7881
AVERAGE
10573 9217 4898

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