A Sign of the Times: Esquire Struggling to Sell E-Newsletters Ads?
The Internet advertising slowdown is here. Or at least this is what one might assume looking at Esquire‘s latest E-Newsletter. At the bottom — after trumpeting content on Esquire.com including some very cool Jeopardy questions — the email contains space that’s clearly delineated for advertisements. So what’s in the two boxes? More links to Esquire.com content.
Now granted, the newsletter is a relatively new product (although not that new), but even so, wouldn’t you expect advertisers to be falling all over themselves for access to the magazine’s presumably rich subscriber pool. The fact that the newsletter went unsold is a bad sign, and it’s only going to get worse.
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