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Ad Age Revamps Print, Website

Advertising Age has given its print and online versions an update. The magazine is revamped to present a “look and feel that reflects the importance as well as the excitement of this industry,” writes Abbey Klaassen, Ad Age’s editor-in-chief.

To accomplish that goal, Ad Age has ditched jumps, and is presenting all of its content on one page, or on consecutive pages. The magazine also boasts a “companion app,” called Ad Age Interact. The app, created by Nellymoser, allows readers to simply scan articles they’re perusing to share them digitally with friends.

The new Adage.com is sleeker and cleaner, with updated fonts and easily-navigated subsections. The Opinion section has also been expanded, and there is now a Briefings section that provides all the news readers need in a quick hit format.

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