Advertisers Escape Survivor, Say ‘Race-Based’ Format Not The Reason; CBS Staffers Have No Such Luxury
General Motors says its decision to stop advertising on Survivor was unrelated to the season’s controversial race-based format. Coca-Cola, Home Depot, UPS and Campbell Soup, who have also dropped off the Survivor island.
Via the New York Times:
“It is my understanding that we did not know what the new format was when the decision was made,” Ryndee Carney, a manager of advertising and marketing communications for General Motors, said in an interview yesterday.
Meanwhile, we have received a handful of e-mails from CBS staffers who are none-too-pleased with the Survivor stunt. One contained the subject line: “i’m so fucking proud to work here.”