Here in the overfull auditorium at the big, sterile and very buttoned-up McGraw-Hill building in midtown, waiting for Comcast CEO Brian Roberts to take the stage at the media conference. Will let you know if we learn anything. Seems it's all about ads ads and ads -- placing them, making money with them -- and the flavor this year is more of what we heard about at breakfast yesterday: video slicing and dicing and making available on-demand via whatever device you choose.

Mixed in with the media people -- also on the program are Business Week editor Stephen Adler, more Disney execs than you could shake a phone at (internet chief Steve Wadsworth, mobile phone guy Larry Shapiro, online guy Ken Goldstein, ABC TV ad sales president Mike Shaw), MTV president and COO Mike Wolf (not the media critic), Writers Guild of America president Patric Verrone, New York Times Digital honcho and visionary Martin Nisenholz -- are a bunch whose nametags show their corporate creds: Intel, Johnson & Johnson, IBM, Microsoft. In other words, the folks who place the ads that pay the salaries of all the guys (mostly guys) who'll be on this and the other stages.