A billboard for The Bourne Ultimatum has been placed on Matt Damon's apartment building. The Smoking Gun notes that the 50-foot-tall billboard was placed on the East Village co-op building where Matt lives with his wife and daughter at the beginning of the month. It turns out the spot on the side of Damon's building is leased by Universal; the last movie to be advertised there was Man of the Year. Only kinda-sorta-meta, but this is New York: Advertising and real estate always intersect anyway.

— Neal Ungerleider