Al Roker Acknowledges Heavy Sumo Stunt; Flacks Exchange Giddy BlackBerry Messages

—–Original Message—–
From: Heavy PR Guy
Sent: Tuesday, July 25, 2006 8:08 AM
To: Heavy PR Gal
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Add: Sumos and Heavy News received a coveted ceremonial welcome to New York from NBC’s Al Roker on this morning’s Today Show. Bariatric surgery was the “elephant on the plaza.”
————————–
CONVERT BREAKS: __default__

—–Original Message—–
From: Heavy PR Guy
Sent: Tuesday, July 25, 2006 8:08 AM
To: Heavy PR Gal
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Add: Sumos and Heavy News received a coveted ceremonial welcome to New York from NBC’s Al Roker on this morning’s Today Show. Bariatric surgery was the “elephant on the plaza.”
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Gal
To: Heavy PR Guy
Sent: Tue Jul 25 08:02:46 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Wasn’t home to see that! Any quotes I can add into release?
————————–
CONVERT BREAKS: __default__

—–Original Message—–
From: Heavy PR Guy
Sent: Tuesday, July 25, 2006 8:08 AM
To: Heavy PR Gal
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Add: Sumos and Heavy News received a coveted ceremonial welcome to New York from NBC’s Al Roker on this morning’s Today Show. Bariatric surgery was the “elephant on the plaza.”
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Gal
To: Heavy PR Guy
Sent: Tue Jul 25 08:02:46 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Wasn’t home to see that! Any quotes I can add into release?
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Guy
To: Heavy PR Gal
Sent: Tue Jul 25 07:53:10 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Huge score. Teaser plus full blown Al Roker hit.
————————–
CONVERT BREAKS: __default__

—–Original Message—–
From: Heavy PR Guy
Sent: Tuesday, July 25, 2006 8:08 AM
To: Heavy PR Gal
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Add: Sumos and Heavy News received a coveted ceremonial welcome to New York from NBC’s Al Roker on this morning’s Today Show. Bariatric surgery was the “elephant on the plaza.”
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Gal
To: Heavy PR Guy
Sent: Tue Jul 25 08:02:46 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Wasn’t home to see that! Any quotes I can add into release?
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Guy
To: Heavy PR Gal
Sent: Tue Jul 25 07:53:10 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Huge score. Teaser plus full blown Al Roker hit.
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Gal
To: Heavy PR Guy
Sent: Tue Jul 25 07:30:53 2006
Subject: Their talking about the Sumos!! Said they need to find out why they are there

————————–
CONVERT BREAKS: __default__

—–Original Message—–
From: Heavy PR Guy
Sent: Tuesday, July 25, 2006 8:08 AM
To: Heavy PR Gal
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Add: Sumos and Heavy News received a coveted ceremonial welcome to New York from NBC’s Al Roker on this morning’s Today Show. Bariatric surgery was the “elephant on the plaza.”
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Gal
To: Heavy PR Guy
Sent: Tue Jul 25 08:02:46 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Wasn’t home to see that! Any quotes I can add into release?
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Guy
To: Heavy PR Gal
Sent: Tue Jul 25 07:53:10 2006
Subject: Re: Their talking about the Sumos!! Said they need to find out why they are there

Huge score. Teaser plus full blown Al Roker hit.
————————–
Sent from my BlackBerry Wireless Handheld

—–Original Message—–
From: Heavy PR Gal
To: Heavy PR Guy
Sent: Tue Jul 25 07:30:53 2006
Subject: Their talking about the Sumos!! Said they need to find out why they are there

————————–
Sent from my BlackBerry Wireless Handheld

EARLIER: Heavy.com To Launch Heavy News; Condé Nast Cafeteria Bans Live Sumo Press Tour

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.