If his fellow conference-goers are any indicator, Niche Media CEO Jason Binn (right) was just about to embrace someone in this group.
A few lessons learned here at AMC that we didn’t have the time to share with the class yesterday:
– Contrary to the emotional distance you’d assign to them based on long lead times and often imposing corner offices where the desks are the size of many bloggers’ apartments, magazine execs are intensely physically affectionate. We saw enough platonic embracing over pre-dinner drinks (i.e. before folks got loaded) to worry we’d wandered into a cuddle party. Pardon the prudishness — maybe it’s that we’re all bytes and bits as we toil on the virtual chain gang that is the cold-as-ice Internets, where a monthly high-five is about all the contact we can stomach with our closest colleagues.
– Despite the countless service articles on what to bring on business trips you see in virtually every major consumer glossy, editors aren’t necessarily the packing gurus you’d think: We happened upon More EIC Peggy Northrop in our hallway, locked out of her room and awaiting security to let her back in. Somewhat of a captive audience, she informed us, “It’s hot out there — I had to go to the golf shop and get shorts.”
Keep going to see what happens when Hearst Magazines’ president hits the spa…
– Never mind the informal atmosphere and (admittedly) relentless friendliness of the Boca Raton Resort and Club’s spa attendants. When one of them approached Hearst CEO Cathie Black and politely introduced herself by her first name, Black pivoted, gave the woman the old up-and-down, and reciprocated by informing her she was “Miss Black.” We didn’t stick around to see if she dialed it down to just “Cathie” after one of those deep-tissue numbers we couldn’t possibly know anything about.