Jim Norton has been named AOL’s new Head of Sales, effective immediately. Norton joined AOL in 2009, and during his tenure has worn a number of hats, including Senior Vice President of AOL Advertising’s Advance Sales team, Vice President of Product Sales and manger of AOL’s Search and Sponsored Listings service.

According to a memo obtained by All Things D, Norton’s new role will see him leading sales for AOL’s major properties, including The Huffington Post, Engadget and more.

Ned Brody, Chief Revenue Officer of AOL, said Norton has clearly shown he can handle the job. “Jim has proven himself within AOL to be a fantastic leader,” said Brody in the memo. “He not only has deep knowledge and incredible expertise in the marketplace, but a real ability to effect change.”