TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

AP ‘OilSpillMeter’ Offers Real-Time Quantification of Oil Spill

spillmeter07132010.png Fans of the National Debt Clock and similarly themed tickers of impending doom now have a new chronicler of numeric pessimism at their disposal. Witness the Associated PressOil Spill Meter.

The animated online accountant updates with alarming rapidity (in other words, “in real time”) the estimated number of gallons that have been released into the Gulf of Mexico following the April 20 explosion on the Deepwater Horizon oil rig.

The counter also puts the oil spill into perspective for thirsty readers and swimming enthusiasts alike by quantifying the spill in terms of 12-oz. soda cans or Olympic-sized swimming pools. Says Folio::

The reporting of the actual gallons was handled by longtime AP science writer Seth Borenstein, in Washington D.C., who crunched the numbers. “He’s given us equivalents for everything from filling the Washington Monument to a soda can,” said [AP multimedia reporter Ron] Harris.

AP members are allowed to embed the spillmeter in their websites. For the code, check out Folio:‘s article.

“If they cap it and there’s no more oil spilling, we’ll redesign this. If they slow the leak, we can adjust it to keep the numbers accurate,” Harris told Folio.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!