The Associated Press announced yesterday that it will begin pursuing new digital initiatives, after the news collective’s board of directors voted unanimously to do so.
The board resolved to pursue new opportunities related to Web search, content distribution and social networking. “Within a year, we will be in a position, as an industry, to play on any device and build audiences with our own tools and products. That’s the new day we’ve been working toward,” said Dean Singleton, chairman of the AP board of directors.
In one specific digital innovation, the news organization announced the launch of a News Registry and a “destination microsite” geared toward college-football fans who follow the AP’s Top 25 poll. The football project is slated to launch in August.
The AP expects its News Registry to involve the participation of 600 newspapers by the time it launches on July 14.