TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

AP to Launch News Registry, Football Microsite This Summer

The Associated Press announced yesterday that it will begin pursuing new digital initiatives, after the news collective’s board of directors voted unanimously to do so.

The board resolved to pursue new opportunities related to Web search, content distribution and social networking. “Within a year, we will be in a position, as an industry, to play on any device and build audiences with our own tools and products. That’s the new day we’ve been working toward,” said Dean Singleton, chairman of the AP board of directors.

In one specific digital innovation, the news organization announced the launch of a News Registry and a “destination microsite” geared toward college-football fans who follow the AP’s Top 25 poll. The football project is slated to launch in August.

The AP expects its News Registry to involve the participation of 600 newspapers by the time it launches on July 14.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!