Advertising

Aqua Teen Guerilla Ad Creator: ‘Signs Were Never Designed To Scare People’

By Dylan on February 16, 2007 2:46 PM

aqua_teen_ad_creator.jpg

“The signs were never designed to scare people, to get people into a panic state. They were designed for what they were, which was a showcase, the characters, the flight.”

— Sam Ewen, founder of Interference, Inc., the New York marketing agency hired by Turner Broadcasting to create and execute the guerrilla-marketing stunt on behalf of Aqua Teen Hunger Force that caused Boston terror scare

  • Brandweek Exclusive: Guerrilla marketer Sam Ewen [Brandweek]

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