The changes that ASME President (and People Managing Editor) Larry Hackett promised us back in June have officially set in. According to Adweek, Special Interest Magazines is now called Active and Special Interest, and the General Excellence categories have been revamped as well.
Last year there were six GE categories, now there are only five. They’ve been renamed to show how people look at those titles, too. Fashion, Service and Lifestyle Magazine category is now Women’s Magazines, and Literary Journal and Opinion is now Thought-Leader.
The Ellies have some changes as well. Tablet and mobile specific content is now eligible in a majority of categories, and there are new awards for websites.
The ASME is trying to satisfy people with these alterations, but it shouldn’t expect much reaction. As everyone knows, there’s always something to complain about, you just have to find it.