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At Gawker, Traffic Graphs Only Tell Part Of The Story

Yesterday, Gawker‘s Nick Denton boasted about the tremendous revenue growth his company had experienced during the first half of the year, despite the recession.

Denton also published some graphs showing weekly traffic at his company’s sites since May 2007. All of them seem to be trending up or flat throughout 2009, except for auto site Jalopnik, which peaked early in the year and has been dropping off ever since.

Denton attributed the fall off to the Detroit Auto Show. “It produces a huge spike at the start of the year. (And a dip, afterwards.)” he told us via email. “It’s like an election distorts the numbers for political sites.”

He also sent us this helpful chart, which shows that Jalopnik’s traffic has actually almost doubled over the last year, although it missed its target for June by 10 percent.

chart.jpg

Looks like there is lots to celebrate at Gawker these days. And, word on the street is they’re hiring, after just announcing the addition of former LA Times Web Editor Richard Rushfield as West Coast editor for Gawker’s flagship site. If you’re job hunting right now, Nick Denton might be good person to introduce yourself to.

Update: Jalopnik editor Ray Wert tells us they’ve just hired “top-notch writing talent” John Krewson, a founding writer at The Onion, as deputy editor for the auto blog.

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